a.b.art launches simplistic MM series

O sancta simplicitas! These are the first words that come to mind when I see the new MM series from a.b.art. The Swiss watch company is known for its very minimalistic design language, however their MM series is the simplicity in its purest form.

Although clearly being positioned as a dress watch, the new a.b.art MM 101 doesn’t really fall into the category due to its impressive (some may even call it immense) diameter of 46.5 millimeters.

Also being whole 13 millimeters thick, on a normal wrist it looks more like a compass than a dress timepiece with its understated elegance and discreetness.

On the other hand, the watch won’t look good with casual dress either: it is just too elegant and simple to be worn with a pair of jeans and a T-shirt.

Its pure and simple dial with 12 applied indexes is easily readable at broad daylight, although the lack of luminous hands and indexes will surely make it unusable in darkness.

The dial is covered with a domed and scratch-resistant sapphire glass, which is something that you may expect from a Swiss watch in this price range.

Its mechanical, hand-wound, rhodium-plated movement Unitas 6498-1 with the Incabloc shock-absorption is placed inside a three-piece stainless-steel case with screwed-in stainless steel back with see-through crystal inlay.

Initially designed to power pocket watches, the caliber is really huge with its 16.5 lignes (37.22 millimeters) design, but is very popular among watchmakers and collectors thanks to its reliability and robustness.

As usual, the movements come in different levels of finishes, but this one seems to be delivered in one of the top grades, since it features beautifully executed Cotes de Geneva stripes on its three-quarter plate and bridges.

It’s just perfect, if you are into simple, uncluttered design.

The watch will be available at a price of CHF 1090.00, €695.00 or $1095.00, respectively.

a.b.art MM 101 watch specification:

Price range: around $1100
Movement: Manual, Unitas 6498-1 with the Incabloc shock-absorption. 18,000 vibrations per hour, 17 rubies, Accuracy of -10/+15 seconds
Complications: N/A
Power reserve: 44-48 hours
Case material: Stainless steel
Case diameter: 46.5mm
Dial: Black, White, Champagne
Water resistance: N/A
Crystal: Sapphire crystal