a.b.art launches simplistic MM series

O sancta simplicitas! These are the first words that come to mind when I see the new MM series from a.b.art. The Swiss watch company is known for its minimalist design but the MM series is the simplicity in its purest form.

Although being a little bit too large with its 46.5mm case, the a.b.art MM is still quite an impressive timekeeper. Its pure and simple dial with 12 applied indexes is covered with a domed and scratch-resistant sapphire glass. Its mechanical, rhodium-plated movement Unitas 6498-1 with the Incabloc shock-absorption is hidden inside a three-piece stainless-steel case with screwed-in stainless steel back with see-through crystal inlay. It’s just perfect, if you are into simple, uncluttered design.

The watch will be available at a price of CHF 1090.00, €695.00 or $1095.00, respectively.

Specification:

Price range: around $1100
Movement: Unitas 6498-1 with the Incabloc shock-absorption. 18,000 vibrations per hour, 17 rubies, Accuracy of -10/+15 seconds
Complications: N/A
Power reserve: 44-48 hours
Case material: Stainless steel
Case diameter: 46.5mm
Dial: Black, White, Champagne
Water resistance: N/A
Crystal: Sapphire crystal