Zodiac ZMX 03 chronograph watch: what’s the point exactly?

Zodiac, which is currently owned by Fossil, has revealed another timepiece of dubious concept. Looking like a strange product of interbreeding between a diver’s and a driver’s watches, the new Zodiac ZMX-03 one eye chronograph features a sapphire anti-reflective crystal, a logo engraved case back and a Swiss Ronda STARTECH quartz movement with big date.

Though the huge stainless steel and rubber case measures impressive 50mm, its busy-looking dial is rather small giving the ZMX-03 quite an unbalanced feel. Its main of point of interest is the LED backlight that illuminates each index and even outlines the face of the watch.

Its main problem, though, is that you can’t really tell the watch’s purpose. With 110m water resistance, it’s not a diver’s watch and, with such a simple chronograph, it’s not an aviator’s watch either. And it doesn’t look rugged enough to wear it in a gym, considering its hefty price of $695.

Zodiac ZMX 03 watch specification :

Price range: $695
Movement: Ronda STARTECH quartz caliber
Complications: Big date, chronograph
Power reserve: N/A
Case material: Stainless steel and rubber
Case diameter: 50mm
Case height: N/A
Dial: Black
Water resistance: 110m
Strap: Black caoutchouc rubber
Crystal: Sapphire crystal