Celebrating its long-standing partnership with the Okalys-Corum Team, the Swiss watch making brand has presented a special edition Admiral’s Cup Chronograph 48 Grand Prix CORUM (ref. 753.935.06-0231.AK57) automatic chronograph watch. As it becomes usual for the niche of “sporty” luxury watches, the new timepiece combines such materials as light-weight titanium, elastic rubber and leather with textile-look finish.
With the total production run limited to only 25 pieces, the Admiral’s Cup Chronograph 48 Grand Prix is delivered in a huge titanium case 48 mm in diameter and whole 17 mm thick.
Its dark gray dial and black rubber band with textile-look texture is matched to a thick black rubber dodecagonal bezel that partially protects the convex sapphire crystal from abuse.
The black and gray color scheme is perfectly emphasized with orange SuperLuminova coating on the dial and Arabic numerals on the chapter ring, as well as with contrast stitching on the band. It is worth mentioning that the watch’s faceted hour and minute hands, as well as the 12 pennants that substitute the normal hour numerals, are also covered with black luminous substance.
Although Corum plans to sell the watch for as high as 10,200 CHF, the Admiral’s Cup Chronograph 48 Grand Prix is delivered with a titanium tongue buckle, not a deployment clasp one would expect from such a high-priced piece of work.
The watch is powered by the CO753 automatic movement, which is basically the top-grade, COSC-certified version of the good old ETA 7753 ebauche. The only difference between the two is that CO753’s rotor is decorated with Corum’s logo.
Not talking about Corum itself, but rather about the whole industry of the “Swiss Made” fine watches, I wonder: can the practice of selling the dirt-cheap base calibers under their own trademarks be qualified as deceptive behavior?
The uniqueness of the movements is the main selling point here and that is the reason why brands like IWC or Lange & Sohne sell their timepieces at such high prices. And that is why the second-tier brands accepted the practice of renaming the calibers they outsource either from the Swatch Group or some of their minor competitors.
When the Nissan Outlander is sold as the Citroen C-Crosser or the Peugeot 4007, it is perfectly okay (at least, with me): they are sold at more or less the same price and, what’s the most important, everybody seems to know that both cars are rebadged versions of the same Japanese vehicle. But most of you may know for yourselves how much effort it takes sometimes to dig out information on a particular “brand-name” caliber, which is given a unique name, but in fact is just a usual ebauche with some minor decoration and/or a mass produced third-party add-on module put on top of it.
Corum Admiral’s Cup Chronograph 48 Grand Prix (ref. 753.935.06-0231.AK57) automatic watch specification:
Price range: €7000 (MSRP)
Movement: Caliber CO 753, automatic, based on ETA 7753 ebauche, 27 jewels, 28,800 vph, Swiss Made
Functions: Hours, minutes, small seconds, date, chronograph
Power reserve: 48 hours
Case material: Titanium
Bezel material: Black rubber
Bezel shape: Dodecagonal
Case size: 48.00 mm
Case height: 17.00 mm
Dial: Gray, with Cotes de Geneve decoration
Numerals: Arabic, orange Superluminova
Hands: Steel, luminous (black Superluminova on hour and minute hands; orange on small seconds and 30-min chronograph indicator)
Water resistance: 300 meters
Strap: Leather strap with textile-look finish and orange hand-stitching, width 22/20 mm; Titanium tongue buckle engraved with CORUM logo
Crystal: Sapphire, antireflective
Case back: Sapphire