Just in time for Christmas, Alfex -the minor (yet still having a long history of making fine wristwatches) Swiss watchmaking brand that specializes in fashion and designer timepieces- has presented its new Alfex Truly Gorgeous Quartz (Ref. 5661.755) ladies watch adorned with Swarovski crystals. Although, when it comes to decorating timekeepers with precious (or just precious-looking stones), most watchmakers start with the body, Alfex (quite wisely) decided to limit the use of the crystals to the comfortable-looking, multi-piece bracelet of the watch.
The watch itself is not particularly notable from the horological point of view: it is powered by a simple Swiss Made quartz movement from Ronda, which is neatly packed into a very simple square case made of plain stainless steel.
However, what drew my attention to this model is its flexible three-string metal bracelet that seems to play quite well with the square-shaped body of the timepiece.
Frankly speaking, I do not pay very much attention to the world of ladies watches and there is a good chance that this kind of bracelet was used by other manufacturers, but I still find this piece of work truly magnificent. Or maybe even Truly Gorgeous as the brand prefers to call its new watch.
As you can see, each of the numerous modules of the bracelet is decorated with Swarovski crystals. Besides looking both extremely cool and, if that matters to you, a lot more expensive than it actually is, the bracelet will better fit a normal wrist, although I have some doubts about how easy it would be to adjust if the shape and diameter of your wrist seriously deviates from, um, industry standards.
The same crystals adorn the white mother of pearl dial serving as hour indexes. While in some cases the use of the stones makes a watch (or another piece of jewelry) look absolutely cheap, this particular model looks absolutely gorgeous. There is something in the way the shining, square-shaped crystals play with matte-finished steel of the case and elements of the bracelet.
My only complaint here is the shape of the setting crown.
Being rather small and sporting absolutely smooth surface, the crown may make setting correct time not particularly comfortable. My wife, for example, has the same problem with her Mondaine watch that sports the same setting crown and, too, makes a seemingly simple task of setting time and calendar a very unpleasant chore. Well, at least the movement is precise enough to only require correction once or twice a year (and that can be easily put off to semiannual changes between summer and daylight saving time) and the lack of a calendar in this particular instance seems almost like bliss.
See also: Hermes Cape Cod Tonneau Bleu de Malte
Alfex Truly Gorgeous Quartz Ladies Watch with Swarovski crystals (Ref. 5661.755) specification
Price: Around €500
Movement: Ronda, quartz, Swiss Made
Functions: Hours, minutes
Power reserve: A couple of years
Case material: Stainless steel
Bezel material: Stainless steel
Case shape: Square
Bezel shape: Square
Case size: 18.30 x 19.10 mm
Lug width: No data
Case height: 7.20 mm
Dial: White mother or pearl
Water resistance: 30 meters
Strap: Three-string metal bracelet adorned with Swarovski crystals
Case back: Solid