Next month, during the annual Baselworld 2011 event, the maker of affordable Swiss watches and iconic pocket knives is going to present some of its new models. The new Victorinox Swiss Army Alliance Chronograph (ref. 241478) seems to be the dressier among them. In fact, it is one of the dressier field watches manufactured by a Swiss-based brand that you can get in sub-$1k price range.
You probably already know how hard it is to find a dressy Swiss watch with its overall military styling elegantly combining slim case and refined elements of the dial. Well, if you are operating within $3000-$5000 niche (and above) you are probably golden: there are dozens of models that will suit most exquisite tastes. But make a step or two below the dreaded $1000 line and you are in a world of pain.
Like it is the case with affordable cars, the “cheap” (I can’t seriously call “cheap” a watch that costs like a flagship smartphone or an average notebook) watches seem to be deliberately made not particularly attractive. Details are often exaggerated, hands often look generic and slightly (sometimes not slightly at all) out of proportion to other elements of the dial, and straps and bracelet look more like torturing devices that are supposed to be immediately replaced with something more premium. Yes, this is done in order to boost sales of more expensive, while not more technically advanced models of the same brand. Yes, this ‘corralling’ approach is despicable, but that is how marketing works, kids.
The new Victorinox Swiss Army Alliance Chronograph watch looks like a pleasant exception to the rule.
Its mid-sized 42 mm stainless steel case presents a sequence of satin-brushed surfaces that seem to slowly flow one into the other forming an elegant and pleasant to look at body.
The steel bracelet looks like it should have been installed on a watch, which is five times more expensive than this one.
But the most impressive here is the dial. Featuring three applied Arabic numerals at 3, 6 and 9 o’clock and painted with black lacquer it provides the watch with gentle, even noble, appearance.
Again, this is a watch that will be offered in a price range between CHF 730 (on a leather strap) and CHF 925 on a two-tone stainless steel bracelet (and a standard three-hander will be two times more affordable.) Can you readily name another similar model that offers so much style at such a miserable price?
The Victorinox Swiss Army Alliance Chronograph has only one problem: it is powered by a quartz movement. Well, nothing is perfect, I suppose.
Photos: Victorinox Swiss Army
Victorinox Swiss Army Alliance Chronograph (ref. 241478) quartz watch specification
Price: CHF 730 / CHF 832 / CHF 925
Movement: Quartz, ETA 251.272, Swiss Made
Movement decoration: None
Functions: Hours, minutes, chronograph, date
Power reserve: 49 months
Case material: Stainless steel
Bezel material: Stainless steel
Case shape: Round
Bezel shape: Round
Case size: 42.00 mm
Lug width: 21 mm
Case height: 11.00 mm
Dial: Black, charcoal grey and silver
Hour-markers: Luminous dots
Hands: Steel, luminous
Water resistance: 100 meters
Strap: 3-row alternating-finish steel bracelet or leather strap in black, charcoal grey and camel
Crystal: Sapphire, antireflective
Case back: Solid