At Baselworld 2011 the Swiss watchmaker will present its new Excellence line of classic-styled watches. The gorgeous Louis Erard Excellence Regulateur Reserve de Marche will definitely be the flagship model of the series.
As the name implies and the dial layout proves, this is a regulator watch (which, basically, means that the hour and minute hands turn around different axes with the hour hand having its own sub-dial at 12 o’clock.)
Although, thanks to its beautiful design, this one looks like a completely new watch, it is in fact powered by the same ETA 7001 RE9 hand-wound caliber that animated the last year’s Louis Erard 1931 Regulateur Reserve de Marche timekeeper that was presented during the Baselworld 2010 event.
The movement is based on the good old ETA Peseux 7001 hand-wound movement with an extra module that was developed by Louis Erard and the Swiss complications specialist Soprod S.A.
For its slimness (only 2.50 millimeters in height) and robustness, the base movement enjoys a very good reputation even among the serious watchmakers (among others, it is used by Omega, Chopard, Blancpain and Chronoswiss; Eberhard & Co. used it for its 8 Jours watch.)
The movement is hidden inside a round stainless steel case. Being 40 mm in diameter, it looks very slender, which is important for a watch that is supposed to be worn with formal attire.
Its milky white dial looks to be sand-blasted and is perfectly matched with blued steel hands and finely printed Roman numerals on the hours sub-dial and Arabic numerals on the minute track.
The only thing that I do not really like here is the way the recessed hours and subsidiary seconds sub-dials remind me of Jaquet Droz’s signature figure-eight dials (check that Jaquet Droz Grande Seconde SWROUGE watch, for example.)
Well, I am positive that the resemblance is purely unintentional.
Price is still unknown, but there is a good chance that the Swiss watchmaker will keep it below the €3000 mark.
Photos: Louis Erard
Louis Erard Excellence Regulateur Reserve de Marche hand-wound watch specification
Movement: Manual, ETA 7001 RE9, based on ETA Peseux 7001, modified together with Soprod, Swiss Made
Movement decoration: N/A
Functions: Regulator hours, minutes, small seconds, power reserve
Power reserve: N/A
Case material: Stainless steel
Bezel material: Stainless steel
Case shape: Round
Bezel shape: Round
Case size: 40.00 mm
Lug width: N/A
Case height: N/A
Water resistance: 50 meters
Strap: Black leather strap with stainless steel folding clasp
Crystal: Sapphire, antireflective
Case back: Decorated