The new Louis Erard Grey Heritage automatic chronograph watch leaves somewhat dubious impression. The mechanism that powers it has successfully passed the test of time in terms of reliability and accuracy, but is also as common as Bic ballpoint pens. The design of its dial is familiar to everyone and is easy to read, but is also as uninspiring as a phony Gibson. Well, it is a matter of personal preferences, as usual.
Available at a recommended street price of just $2475 USD, this is a perfect watch for a person who is still not ready to pay a much more impressive sum for a similarly styled chronograph from IWC or Omega, but wants to get a product that offers bullet-proof reliability, superb usability and is also as inconspicuous as a Volkswagen Golf.
While many Swiss chronographs are still offered in impressively oversized bodies, this new Louis Erard Grey Heritage Chronograph comes in a medium-sized body that, being less than 41 millimeters in diameter and just 13.5 millimeters thick, will fit almost any wrist of a modern man.
Thanks to its somewhat bleak styling, the watch doesn’t draw too much attention to itself, so you can easily wear it with any clothing (except, perhaps, for the Aloha shirt) and for any social occasion, be it a best friend’s wedding or a Dilbert-style staff meeting.
Unlike many more expensive watches that are often shamelessly offered with dirt-cheap ebauches with add-on modules, this grey mouse is powered by the (almost) legendary ETA Valjoux 7750 engine: a natural-born chronograph caliber with a classic tri-compax layout and a nice calendar that shows current day of week and date.
Well, to be frank, I am not really happy with the choice of colors for the hands and Arabic numerals (they don’t seem to be very contrast here, even despite the white marks on the minute track and the white Superluminova triangles on the hour and minute hands), but otherwise the design of the dial seems to be almost flawless.
Photos: Louis Erard
Louis Erard Grey Heritage Chronograph automatic watch specification
Price: $2475 (MSRP)
Movement: Automatic, ETA Valjoux 7750, Swiss Made
Number of jewels: 25
Movement frequency: 28,800 vph
Power reserve: 40 hours
Movement decoration: No data
Functions: Hours, minutes, small seconds, date, day of week, chronograph
Case material: Stainless steel
Bezel material: Matches case
Crown material: Matches case
Case shape: Round
Bezel shape: Round
Case size: 40.50 mm
Case height: 13.50 mm
Lug width: No data
Dial: Dark Grey
Hour markers: Luminous
Hands: Luminous, open-worked
Water resistance: 50 meters
Strap: Dark grey leather strap
Crystal: Sapphire, antireflective
Case back: Transparent