Established almost ten years ago, the Porsche A.G. subsidiary Porsche Design Group almost in no time became an industrial design icon. Although not yet as successful as Apple when it was spearheaded by the late Steve Jobs, the German brand enjoys an extremely dynamic growth with its sales climbing by whole 30 per cent in 2011. We are still to hear the news about their financial results during this (another) year of financial turmoil, but, judging by the level of refinement they offer with the new Porsche Design Flat Six P’6360 automatic chronograph watch, they are certainly going to be just fine.
A part of their secret is, of course, the continuity of their design language: an approach that seems to be used throughout their whole product range, starting from sunglasses and going all the way up to luxury wristwatches. While clearly evolving from one model to another, it does that in a gentle manner always preserving the core DNA of the brand. In this regard, the Flat Six series reminds me the legendary Porsche 911 model range: whether it is a 1963 old-timer or the latest 991 Series, it takes but a glance to recognize the member of the fabulous family.
Well, truth be told, I don’t find most of their timekeepers (especially when it comes to the Flat Six collection) as striking as the aforementioned 911 family, but it doesn’t mean that their design is bad in any way: it’s just a bit too subdued for my taste, that’s all.
Like the Porsche Design P’6510 Chronograph I Reissue (Ref. 6510.43.41.0272) that was released last March, the new Flat Six P’6360 is issued in a black PVD body with “hidden” lugs. The effect of sleekness is further emphasized with new, flush-style chronograph push-pieces and the screw-in crown, which is, too, almost completely recessed in the body.
Sporting the same diameter of 44 millimeters, the watch may look slightly oversized for some, but the dimensions are still more than acceptable for a sporty timekeeper.
Powered by the well-known ETA Valjoux 7750 automatic chronograph movement, the watch, too, offers an easily recognizable dial layout with the three sub-dials placed at 12, 6 and 9 o’clock (30-minute and 12-hour chronograph totalizers and a subsidiary seconds display respectively) and the day of week and date calendar aperture placed at 3 hours. Not very innovative, to say the least.
According to the brand’s press release, there will be more versions of the watch (those including a version in clear stainless steel, different straps and different colors for the dial and lume), but this version in black PVD looks the most appealing.
It’s still not clear when the watch will be officially released, but something tells me that it’s going to be somewhere after Baselworld 2013. As for pricing, the watch is expected to retail at some $6000 USD.
Photos: Porsche Design
Porsche Design Flat Six P’6360 Chronograph automatic watch specification
Price: Approx. $6000
Movement: Automatic, Caliber ETA Valjoux 7750, Swiss Made
Number of jewels: 25
Movement frequency: 28,800 vph
Power reserve: 48 hours
Movement decoration: Branded Porsche Design rotor
Functions: Hours, minutes, small seconds, date, day of week, chronograph, tachymeter
Case material: Stainless steel, black PVD
Bezel material: Matches case
Crown material: Matches case
Case shape: Round
Bezel shape: Round
Case size: 44.00 mm
Case height: 15.00 mm
Lug width: No data
Dial: Black carbon fiber
Numerals: Arabic, luminous
Hour markers: Luminous
Hands: Steel, luminous
Water resistance: 100 meters
Strap: Black steel PVD bracelet with deployment clasp
Crystal: Sapphire, antireflective
Case back: Sapphire