The Italian brand Bulgari is known for its extensive collection of snake-style bracelet watches. Usually comprising no less than two “coils” that gently embrace a lady’s petit wrist, the bracelets are crowned with a snakehead-shaped case that usually houses a compact quartz movement. This new Bvlgari Catene (“catene” means “chain” in Italian, if I understand it correctly), however, features a slightly less radical styling that may be especially appreciated by persons suffering from ophidiophobia: an irrational fear of snakes.

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Updated for the year 2013, the gorgeous Bulgari Astrale collection of jewelry watches now includes more gemstones of different shapes and colors and even more diamonds adorning their gold bezels. The watches are still powered by quartz movements, though.

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This sporty Bulgari Endurer Chronosprint (Ref. BRE56BSVDCHS) automatic chronograph is among the latest creations of the Swiss-based watchmaking house Daniel Roth that was acquired by Bulgari about a dozen years ago and was pretty recently completely absorbed by the Italian brand. Officially presented to the world early this year at the Baselworld 2012 event, the refreshed timekeeper sports the same movement and heroically proportioned body, but now features a slightly different finish to its dial.

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Preserving that familiar Diagono line styling that millions of people seem to love so much, the new Bulgari Diagono Ceramic Chronograph automatic wrist watch gets facelifted with an even more elegant, thinner, visually lighter bezel that also allows for more screen real estate. As you have probably already guessed, the part (as well as some other elements of the piece) is crafted from an extremely scratch-resistant ceramic material.

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The gorgeous Bulgari Serpenti family of ladies watches has been around for decades and during the time has survived a number of transformations, each brining it closer and closer to perfection. With the introduction of the 2012 Bulgari Serpenti line, the Italian jeweler can easily save money on developing the watch any further: I can’t really imagine how anyone on Earth can make this beautiful piece look any better.

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The Italian jeweler once again upgrades its Bulgari Serpenti collection of snake-shaped watches, now increasing the total number of precious coils to seven.

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With the new Bulgari Octo Quadri-Retro Chronograph automatic watch the Italian jewelry brand keeps on consolidating the legacy of the famous watch manufacturer Gerald Genta.

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The Italian fashion and jewelry house will soon start selling its new Bvlgari Diagono Chronograph GMT X-Pro COSC-certified chronometer.

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Under its stainless steel and ceramic skin, the new Bvlgari Octo Bi-Retro wrist watch is essentially the same attractive Gerald Genta Octo Bi-Retro model with its exterior designed slightly tweaked to be more in line with Bulgari’s current design language.

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The Italian jewelry and luxury stuff specialist has revealed an updated version of its highly successful Bulgari Diagono Caliber 303 Chronograph men’s wrist watch.

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