Can you imagine a shoe polish company turning into a watchmaker that sells its “Built in Detroit” quartz-powered watches for $500-$1000? Well, Shinola, previously a maker of “America’s Largest-Selling Shoe Polish”, is just that company. After their brand was acquired by an investment group, the famous trade mark suddenly appeared not only on watches, but also on bikes, all sort of premium-priced leather goods and even soft drinks. With this Shinola Wright Brothers limited edition watch (ref. S0100052), the Detroit-based brand starts a whole series of timekeepers paying homage to famous Americans.