April 12th, 2013

Mido Commander Datoday Automatic

Mido, yet another child of Swatch Group’s quiverfull family, has finally updated its Commander line of sporty timekeepers. Called Mido Commander Datoday, the refreshed automatic watch features the same ETA 2836-2 ebauche that powered their Mido Multifort Bicolor 42 mm model that was presented back in 2011, but features a lot more interesting looks with lots of straight lines and an elegant, lugless design of its compact body (although it may make it quite difficult to find an after-market replacement strap or bracelet if need be).

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November 4th, 2012

Porsche Design Flat Six P'6360 Automatic Chronograph in Black PVD

Established almost ten years ago, the Porsche A.G. subsidiary Porsche Design Group almost in no time became an industrial design icon. Although not yet as successful as Apple when it was spearheaded by the late Steve Jobs, the German brand enjoys an extremely dynamic growth with its sales climbing by whole 30 per cent in 2011. We are still to hear the news about their financial results during this (another) year of financial turmoil, but, judging by the level of refinement they offer with the new Porsche Design Flat Six P’6360 automatic chronograph watch, they are certainly going to be just fine.

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October 29th, 2012

Louis Erard Grey Heritage Chronograph

The new Louis Erard Grey Heritage automatic chronograph watch leaves somewhat dubious impression. The mechanism that powers it has successfully passed the test of time in terms of reliability and accuracy, but is also as common as Bic ballpoint pens. The design of its dial is familiar to everyone and is easy to read, but is also as uninspiring as a phony Gibson. Well, it is a matter of personal preferences, as usual.

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October 18th, 2012

Deep Blue CalDiver USA 500 Full Calendar Automatic Diver

The young American watchmaking brand updates its CalDiver 500 small family of large diving watches with a yet new edition. Called Deep Blue CalDiver USA 500, the new watch differs from its siblings not only with a restyled dial, but also with a silk screen USA flag, which is combined with the brand’s logo and is clearly visible through the transparent case back of the piece.

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October 18th, 2012

Oris BC3 Air Racing Silver Lake Limited Edition Automatic (Ref. 01 735 7641 4184-Set)

The Swiss watchmaker has just released a new limited edition version of its elegant BC3 pilot. Called Oris BC3 Air Racing Silver Lake (Ref. 01 735 7641 4184-Set), the new timekeeper sports the same general styling as the other members of the family, but has a nice twist about its high-contrast, matte-black dial.

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September 21st, 2012

Luminox Atacama Field Day-Date 1945 Quartz

For the upcoming year, the American watchmaker has updated its military-styled Atacama series of watches. Soon to be offered as Luminox Atacama Field Day-Date 1945, the new quartz watch is noticeably larger than the previous version and now features a slightly facelifted, more sober-looking dial.

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September 18th, 2012

Seiko Ananta Star Wars Stormtrooper Automatic Limited Edition (Ref. SDGC011)

Although there are hundreds of Star Wars-themed watches there on eBay, most of them do not differ too much from the dirt-cheap jobs that your kids can get with their Happy Meal. This new Seiko Star Wars Stormtrooper (Ref. SDGC011) (and a whole plethora of other timekeepers dedicated to different characters of the SW universe), however, plays in a much higher league. Based on the well-known Seiko Ananta SPB021, the gadget comes powered by a high-quality self-winding movement and features a hard-to-scratch body crafted from hardened steel.

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September 15th, 2012

Hamilton Khaki Aviation Pilot Automatic Chronograph

Look who has just got a sibling! The military-styled Hamilton Khaki Pilot automatic watch that was first revealed back in early 2010 has just received a younger brother. Called Hamilton Khaki Aviation Pilot Chronograph, the new automatic watch from the legendary brand nicely fits a bullet-proof ETA Valjoux 7753 movement into the same mid-sized body of a tactical timekeeper.

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June 7th, 2012

Maurice Lacroix Les Classiques Phases de Lune Automatic

For this year, the Swiss watchmaker has seriously facelifted its Maurice Lacroix Les Classiques Phases de Lune model. Compared to the currently available version of the watch that was revealed more than two years ago during SIHH 2010 trade show, the new watch undoubtedly looks less dramatic, but is clearly more in line with their current model range.

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April 18th, 2012

Louis Erard La Sportive Edition Limitee BMC Automatic Chronograph

Wearing the traditional black-and-red colors of the Swiss-based bike maker BMC, the new Louis Erard La Sportive Edition Limitee BMC automatic chronograph watch sports all the usual features that are offered by the cal. 7750-powered timekeepers and even somehow manages to look original (especially when compared to the monotonous flow of 7750-based chronos that we meet on a daily basis) and even desirable.

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