Established almost ten years ago, the Porsche A.G. subsidiary Porsche Design Group almost in no time became an industrial design icon. Although not yet as successful as Apple when it was spearheaded by the late Steve Jobs, the German brand enjoys an extremely dynamic growth with its sales climbing by whole 30 per cent in 2011. We are still to hear the news about their financial results during this (another) year of financial turmoil, but, judging by the level of refinement they offer with the new Porsche Design Flat Six P’6360 automatic chronograph watch, they are certainly going to be just fine.

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Forty years ago, back in 1972, a recently established brand Porsche Design has presented its first product: an analog chronograph watch that had all its visible surfaces treated with black coating. Although offering nothing particularly new in terms of mechanics, the model nevertheless was the first in the world to offer an all-black (with only hands and hour markers covered in white) color scheme that offered unrivalled contrast and legibility. The new Porsche Design P’6510 Chronograph I Reissue automatic wrist watch pays homage to the famous timekeeper with only minor details changed here and there.

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The new Porsche Design P6620 Dashboard Chronograph automatic watch is presented in a light-weight titanium case and features the signature simplistic look that we came to love since the industrial design subsidiary of the famous carmaker began to churn out its flawless objects of contemporary art.

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The new Porsche Design Flat Six P’6310 automatic watch comes in Porsche’s signature black-and-orange color scheme, which is usually reserved for the creme-de-la-creme editions of their sports cars.

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The new Porsche Design Flat Six P’6340 Automatic Chronograph watch sports almost flawless design. Its only problem is that it takes only one quick glance to understand what kind of movement is beating inside its generously proportioned stainless steel case.

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The Porsche Design Worldtimer P’6750 automatic watch, which was first introduced in April 2007 during the annual show in Basel, Switzerland as a black PVD coated titanium timepiece, is finally available in a much more expensive rose gold case.

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