Selling at a recommended street price of just $38.72983352, the new tongue-in-cheek Fortis IQ Art Edition LE automatic watch was designed by an architect and a business tycoon Rolf Sachs, the man standing behind the Fortis B-42 one-handed time keeping instrument and lots of other pieces of art including an absolutely gorgeous ‘stack-ed’ desk made from oak, cedar, leather, and glass (which seems to be his favorite material, by the way) for the British retailer LINLEY that specializes in all things exclusive.
Surprisingly, while most of his chairs, lamps and mail boxes are not particularly comfortable (if not to say downright unusable) even if you compare them to a lot less expensive objects sold by IKEA, this simple masterpiece of industrial design will definitely serve its purpose, even if you had an average “F” in math. Yes, it may still be very annoying to those with university degrees in liberal arts (and that’s why you are absolutely encouraged to buy one of this as a gift to your significant other who finished magna cum laude in English Literature, but wouldn’t know square root from a multi-meter,) but still serves its main purpose (not that of trolling, but of telling time) quite well.
Being the real nerd’s watch, the Fortis IQ pays little details to such “unimportant” things as accessories.
The timekeeper’s black leather strap looks rather cheap (at least, for the asked price of √22500*10 USD) and its black PVD-coated 40 mm case would be an ideal choice for a pilot’s watch, but doesn’t look very good on this very model.
However, these small design flaws are indeed of minor importance. After all, you can always swap the stock strap for a more premium-looking one made from good leather or even highly durable Cordura.
The main point of interest of the new Fortis IQ Art Edition LE is the dial.
With its matte dark-green color and white numerals, the thing looks like a school chalkboard that was used and abused by a not so brilliant student.
Although the numerals are stylized to look like chalk marks, they are actually printed with some luminous stuff so that you won’t have a hard time doing your math even in darkness.
Powered by the well-known ETA 2824-2 automatic movement, the watch features the usual functionality: it displays hours, minutes, seconds and has a simple 31-day calendar.
And it is the date window at 90° that somewhat spoils the picture with its standard calendar wheel with usual Arabic numerals on it. If not this design mistake, the IQ edition would indeed have a good chance to become a piece of modern art.
Only 999 Fortis IQ Art Edition LE pieces will be sold.
Fortis IQ Art Edition LE automatic watch specification :
Price range: $1500
Movement: ETA 2824-2, Swiss Made
Power reserve: 38 hours
Case material: PVD coated stainless steel
Case diameter: 40.00 mm
Case height: 12.50 mm
Water resistance: 200 meters
Strap: Black leather with strap
Crystal: Sapphire crystal