Known among enthusiasts for their superb diving watches, but somewhat lacking enough attention from the media, Edox has revealed yet another object of attraction that will probably go unnoticed by the general public. Called Class 1 Ice Shark (ref. 10301 37N), this rugged-looking chronograph comes in a 45-mm stainless steel PVD-coated case with a scratch-resistant unidirectional ceramic bezel that is also black.
The Ice Shark is powered by a Ronda 5040.B-based (not Ronda 5021.D-based, as some sources put it: at least, as per official specification published by Edox) “Edox 10” quartz chronograph movement with a theoretical battery life of 4.5 years. Although the mechanism is advertised as “repairable,” it is an inexpensive piece of hardware, so expect your watch gutted and the engine simply replaced with a brand new one if anything goes wrong.
At -10/+20 seconds per month of deviation, it is not on the higher end of things and, frankly, I think that it would be right to demand something more precise to power a watch that is priced at more than $2.5K. Even though I expect the Ice Shark to be offered with a good discount from the very beginning, the movement is still not, um, premium enough for me.
This is the first Ronda’s electric-powered caliber featuring a big date display with an extended aperture that may be especially handy for those not capable to remember that “7” precedes “8” and “9” follows it.
While the original caliber features a standard tri-compax layout, this one comes with a more classic bi-compax design sporting only two -small seconds and 30 minutes- counters throwing away the 10 hours sub-dial. Well, you don’t plan to stay submerged for so long, right?
The movement is also pivoted 180 degrees about the vertical axis so that its crown and the pair of push-pieces moved from the traditional right side to the left.
The design not only makes this ref. 10301 37N model look more original but also makes it more comfortable preventing its oversized PVD-treated setting crown from biting into the back of your hand.
Also, this kind of layout prevents you from accidentally pressing the chronograph push-pieces thus compromising the water-tightness.
Speaking of pushers, it must be noted that the start/stop button is now placed at 8 hours and the reset pusher is placed at 10 o’clock.
To make it easier for us to remember the correct pushers, the Swiss watchmaker has painted a small orange dot on the start/stop push-piece.
Well, at least the left-handed folks will love it.
Sporting an impressive thickness of almost 16 millimeters and equipped with a rugged-looking unidirectional rotating bezel, the Ice Shark bears a certain presence, which is not often met in the world of quartz timekeepers.
If the recommended street price of $2550 doesn’t scare you away, you should certainly give this gadget a try.
Build Quality: 5/5
Overall Legibility: 4.5/5
Nighttime Legibility: 4.5/5
Value for Money: 4/5
Overall Rating: 4/5
Edox Class 1 Ice Shark (ref. 10301 37N) specification
Price: $2550 (MSRP)
Movement: Caliber Edox 10 (base Ronda 5040.B,) quartz, Swiss Made
Functions & Complications: Hours, minutes, small seconds, chronograph, big date
Power reserve: 54 months
Case: Stainless steel with PVD treatment
Size: 45.00 mm
Case height: 15.80 mm
Dial: Dark gray carbon fiber with luminescent hour indices
Water resistance: 1000 meters (100 ATM)
Strap: Black or orange rubber strap with a stainless steel PVD-coated folding buckle
Crystal: Sapphire, antireflective
Back: Solid, engraved