Jaquet Droz Grande Seconde SWROUGE price set Swiss Watches

The Swiss watchmaker has finally announced recommended retail prices for its recently introduced Jaquet Droz Grande Seconde SW ROUGE (ref. J029033409) automatic timekeeper that they advertise as a “sports watch.” While clearly not a G-Shock (and not even featuring a shock resistant system that is comparable to that used in JLC’s iconic Reverso collection of polo-inspired watches,) the gadget still looks fantastic when accompanied by sporty attire.

Featuring typical for the “Grande Seconde” line 8-shaped twin-dial layoutwith the smaller upper circle devoted to the hour and minute hands and the lower (and bigger) sub-dial occupied by the seconds hand, this Jaquet Droz Grande Seconde SW ROUGE is another iteration of their sporty SW model, which also belongs to the Hommage Geneve 1784 Collection.

However, in this particular case, the original stainless steel material is substituted with much more expensive 18k rose gold, hence the new name.

Jaquet Droz Grande Seconde SW ROUGE watch

The precious metal is employed for the 45mm case; hours, minutes and seconds hands, as well as lugs, winding crown protector, folding clasp and dial decoration. Just like the original watch, the SWROUGE also comes fitted with natural black rubber strap.

Its elegantly fluted bezel is also protected from scratches with black rubber.

Sometimes being eaten by something bigger is not a bad thing at all. Belonging to the monstrous Swatch Group, Jaquet Droz retains its own unique design language. At the same time, the brand has unlimited access to the Swiss group’s vast technological potential.

For example, the Jaquet Droz Grande Seconde SWROUGE is powered by the JD 2663-S caliber, which is based on a Frederic Piguet manufacture double-barrel movement.

Featuring two mainspring barrels, the mechanism (as far as I understand, it is based on the F.P. caliber 1150: a well-known self-winding movement that is popular among makers of luxury timekeepers and can be found in such beauties as Blancpain Saint Valentin 2014 (Ref. 6604-4654-55B) and even Delaneau Amazone Blueberries 1608) sports quite an impressive power reserve of 68 hours. Here, it comes equipped with an add-on module that turns the ordinary three-hander into a deliciously asymmetrical timekeeper.

Jaquet Droz Grande Seconde SW ROUGE (ref. J029033409, sapphire back)

At the moment, the Grande Seconde SW ROUGE is, perhaps, the best watch for those looking for a timepiece that is as sporty as it is classy, but tired of those arrogant Hublot Big Bangs and self-important Audemars Piguet Royal Oak Offshores.

Oh, and the price… According to JD, the watch will sell at hefty 30,000 CHF or, roughly, at $27,700 USD. It will go on sale in September 2009.

The company has also announced that the beautiful Jaquet Droz Les Douze Villes model will sell at a recommended price of 32,000 CHF, which is just shy of $30,000 USD or about €20,900.

Just try to imagine for a second that there is no world economic crisis and that you can actually afford one of these beauties.




See also: Concord C1 Biretrograde

Photos: Jaquet Droz

Jaquet Droz Grande Seconde SW ROUGE (ref. J029033409) watch specification:

Price range: 30,000 CHF (MSRP)
Movement: JD 2663-S caliber (base Frederic Piguet 1150), automatic, 28,800 vph, double-barrel, Swiss Made
Complications: Off-centered hours and minutes, large seconds sub-dial
Power reserve: 68 hours
Case material: Rose gold, 18-carat
Bezel: Rubber
Case diameter: 45.00 mm
Case height: No data
Dial: Black
Hands: Rose gold, open-worked, luminous
Numerals: Roman
Water resistance: 88 meters
Strap: Black natural rubber with 18ct rose gold buckle
Crystal: Sapphire, antireflective
Back: Sapphire


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