Burberry, the UK-based international fashion brand that already has an Aviator line of sun-glasses in its portfolio, has just introduced a quartz wristwatch to complement the collection. Bearing the same name, their new Burberry Aviator pilot looks like it was designed for persons who would like to augment their style with a pilot’s watch, but simply don’t want to go in all the trouble of researching catalogs and trying to understand the difference between an old-school hand-wound Unitas and a modern ETA three-hander. In other words, the watch is designed for a person who just wants a cool accessory that would be inexpensive, while offering hassle-free performance, while looking great with their new shiny Burberry Prosum bomber jacket, damn it!
As usual when it comes to watches issued by fashion brands, technical details are scarce, to say the least, but it is known that the new Burberry Aviator is powered by a Swiss quartz movement and sports a mildly oversized, round stainless steel case with nice black PVD coating. Measuring approximately 40 millimeters in diameter (the large cone-shaped crown adds about five more millimeters to the gadget’s width though,) the fashion item looks like it was designed as a unisex model: it will look equally great on just about any wrist.
The new watch is probably meant to complement Burberry’s other aviator-style pieces of wardrobe: all kinds of sunglasses, jackets, trousers and even hats and this is why the British brand opted for a rather anonymous design for the gadget: they either can’t afford offering a wide gamut of ‘pilots’ in their collection or simply don’t want their clientele to get confused with all the available styles and shapes.
Featuring a classic B-Uhr design of the dial and white luminous hands, as well as sporting a nicely stylized setting crown, the 40 mm watch tries to somehow spice-up its generic look with with a trendy worn-style leather strap. Although significantly detracting from their authenticity (well, they are light-years from being authentic anyway,) it still makes them a lot classier and, if you don’t mind, highly desirable, yet affordable fashion piece for young folks who are not really interested in high horology, but want something stylish.
Well, frankly, for the price of just below $500, I would probably expect more than a mineral front crystal (no sapphire glass? I mean, really?) and an inexpensive quartz caliber. On the other hand, Burberry is a fairly expensive brand: they somehow manage to sell leather gloves at prices ranging from €300 to €600, so, something tells me that a fair share of the timekeeper’s MSRP may actually be commanded not by the watch or its electric guts, but rather by the leather strap that it comes on: it indeed looks absolutely splendid, I’ll give the that.
See also: Archimede Pilot XL Automatic
Burberry Aviator quartz watch specification
Price range: $495 (MSRP)
Movement: Swiss quartz caliber
Functions: Hours, minutes, seconds
Power reserve: A couple of years
Case material: Stainless steel, PVD coated
Case size: 40.00 mm
Case height: 10.00 mm
Numerals: Arabic, luminous
Hands: Black, diamond-shaped, luminous
Water resistance: 30 meters
Strap: Distressed leather