Like the recently introduced IWC Da Vinci Chronograph Ceramic IW3766 that, too, was presented at the SIHH 2010, the new Panerai Luminor 1950 10 Days GMT Ceramica (PAM 335) has its 44 mm case made of zirconium oxide.
Unlike the competitors, the Italian brand stayed true to the concept of extreme hardness and ruggedness and used the same scratch-resistant material for both the case and the bezel.
Well, to be precise, the screw-down case back cover is made of titanium, but the rear side of the case is not exactly the most scratch-prone part of any case, is it? I mean, you can always choose where to put your watch before going to bed and, while the watch sits on your wrist, the case back is protected from hard objects and sharp angles with your body.
Inside the classic-shaped body that measures bearable 44 millimeters in width (the signature crown guard is not included as you have probably already guessed) is hidden the well-known P.2003 automatic movement.
Sporting three mainspring barrels that provide it with its monstrous 240 hours (10 days!) of power reserve, the movement is stuffed with complications allowing the dial to display not only the usual hours and minutes but also a second time-zone with a 24-hour indicator, day/night indicator, date and small seconds counter at 9 o’clock.
It also displays a linear power reserve indicator, which is, to be fair, my favorite type.
As usual, the movement is laconic in its finish, but it is still visible that it is decorated with extreme care and attention to detail.
As it comes to wearing comfort, I feel that I should probably warn you that, while the case itself is not huge, the integrated horns are not only massive but also rather long increasing the timekeeper’s overall length to approximately 53 millimeters from lug to lug. For the skinnier kind of customers that may mean that the PAM335 will not look as great as it is on promotional photos with professional models chosen specifically to look good wearing this device. So, make sure that you try one in a real store before ordering it online.
Only 500 units will be sold. There is still no info about the price, but expect it to soar well above the $30,000 mark.
UPDATE. Okay, we now know that the GMT Ceramica retails at around $21,000 (give or take, depending on local taxes.) That’s good news. The bad news is that most retailers offer it at a 20 percent premium since the watch proved an instant hit.
Panerai Luminor 1950 10 Days GMT Ceramica P2003 PAM335 specification
Price range: $21,000 (MSRP)
Movement: Panerai P.2003 Calibre, automatic, 296 parts, 31 mm in diameter, 8.00 mm thick, 25 jewels, in-house, Swiss Made
Functions: Hours, minutes, small seconds, date
Complications: Power reserve indicator, second-time zone, day-night indicator, seconds reset
Power reserve: 240 hours (10 days)
Transparent back: Yes, sapphire crystal
Size: 44.00 mm
Hands: Black, luminous
Strap: Black leather strap
Crystal: Sapphire, corundum, 2.00 mm thick, anti-reflective coating
Water resistance: 100 meters