Borgeaud Septagraph: Take Your Time! Swiss Watches

Borgeaud Septagraph: Take Your Time!

First announced before Baselworld 2010 trade show and officially launched yesterday on November 25th, 2010 in the legendary Taj Mahal Palace, Mumbai, the new Borgeaud Septagraph automatic watch offers you a complication, which is best understood only by those who understand the ancient culture of India. Or so Borgeaud implies in its press release. Since the complication requires an impressive share of dial real estate, the watch was released in an impressively oversized case of whole 46 millimeters in diameter that somehow limits versatility of the piece, but still makes it a nice collectible item.

Have you ever heard about Panchang? I surely didn’t, but, according to interested parties, this Hindu Vedic Calendar is as popular (and, probably, as accurate) as the Chinese lunar calendar, or the Calendar of Maya.

Borgeaud Septagraph automatic watch in rose gold (Ref. 1885.A)

You can search for this stuff on Wikipedia or some real encyclopedia of your liking, but, basically, Panchang divides the day into Daytime and Nighttime halves, each of which contains eight phases roughly ninety minutes long. Seven of them are good for certain types of activities and the eighth is neutral or maybe even bad.

The new Borgeaud Septagraph watch deals with that eighth phase, calculating the time when you should just relax, take your time and let it go for 90 minutes.

Borgeaud Septagraph automatic watch in rose gold (Ref. 1885.A) side view

On any given Sunday it is 8:30 PM, on a typical Monday it is 7:30 AM, on every Tuesday it is 3:00 PM and so on. When the time of the eighth phase comes, a small arrow-shaped cut-out that looks more like a traditional power reserve indicator will be instantly filled with color and then will gradually empty in a course of the next hour and a half.

Something tells me that the actual Panchang calendar is a lot more complicated than the Swiss watchmaker tries to put it, but at least you will have your own 90 minutes to have a nap or just to sip a cup of coffee while gossiping with a co-worker.

And you can always tell your boss that you can’t work just now because nothing will be good of it. No, sir!

The model is available in a number of different versions with its huge 46 mm body made in 18-carat rose gold or 18-carat white gold.

The watch features a so-called “California” dial with the upper half of its applied numerals in Roman and the lower in Arabic digits also made either in rose or in white gold depending on the version of the case.

The Borgeaud Septagraph is powered by the Caliber BRG 11501 automatic movement with 42 hours of power reserve. It is not clear, whether it is an in-house job or an adaptation of some mass-produced base module from ETA or, say, Dubois Depraz

Not sure about pricing, but this one must be a pretty expensive timepiece.

Borgeaud Septagraph automatic watch (Caliber BRG 11501)

See also: Zenith El Primero Tourbillon Chronograph

Photos: Borgeaud

Borgeaud Septagraph automatic watch specification

Price: Around $45,000
Movement: Caliber BRG 11501, Automatic, 25 jewels, 28,800 vph, Swiss Made
Functions: Hour, minutes, seconds, Hindu calendar
Power reserve: 42 hours
Case material: Rose gold or White gold
Bezel material: Rose gold or White gold
Case shape: Round
Bezel shape: Round
Case size: 46.0 mm
Case height: No data
Dial: Black, White or Chocolate
Numerals: Arabic and Roman
Hands: Gold
Water resistance: 50 meters
Strap: Leather, hand-made, authentic; rose gold or white gold pin buckle
Crystal: Sapphire
Case back: Sapphire

Previous post:
Baume & Mercier Classima Automatic Jumping Hour Limited Edition (ref. MOA10039)

Next post:
A. Favre & Fils Phoenix 10.1 Quantieme a Grand Affichage Rotatif


  1. Ravi Shanghavi Says: December 6, 2010 at 3:38 am

    Stunning, I wish they’d added a day/date into the movement also. The panchang is very well known to those of Indian origin btw. I’m very taken by this watch. Here’s to hoping they do more work along this line. Cheers, Ravi Shanghavi, Ottawa, Canada

Comments are closed.