With the new Hublot F1 King Power Tourbillon King Gold Ceramic (Ref. 707.OM1138.NR.FM010) self-winding watch the young Swiss watchmaking brand keeps exploring the fascinating world of Formula 1 races.
As one might have expected, with the new Hublot F1 King Power Tourbillon King Gold Ceramic the Swiss watchmaking specialist takes a rather straightforward approach to creating an F1-themed timekeeper. Instead of subtle cues and difficult to spot Easter eggs that would take a real Formula One aficionado to see among the ‘normal’ elements, the watch simply comes equipped with a ceramic bezel that imitates a F1-style perforated brake disk. While looking very cool and bold -I admit that- it is the simple-mindedness of the idea behind the limited edition model that disappoints me: when a watch is offered at a price of a fully-loaded Mercedes AMG, you really do expect its creators to spend more than three minutes to brainstorm the idea behind their new gadget.
Well, after this sudden burst of anger has finally dissipated, let’s get back to our sheep: the brake-themed bezel. Mounted with six signature H-shaped screws to the huge multi-part case, which is made of brushed rose gold, ceramic and something that looks like black rubber, the bezel looks quite home here.
Maybe it is because Hublot’s designers didn’t overdo it this time and limited their F1 connotations to the bezel and the strap, which is made of black Nomex fiber (widely used in car races, aerospace and other dangerous fields of human activities) stitched with bright red thread onto black rubber.
The watch is animated with the new HUB 7300 caliber that features a beautifully executed tourbillon escapement and a simple chronograph complication.
There is still virtually no info regarding this movement besides the impressive power reserve rating of 120 hours (whole five days!)
The watch will be issued as a super-limited edition of only 50 pieces and will be officially unveiled next month at Baselword 2011 trade show.
There is still no info regarding the timepiece’s availability and price, but I am positively sure that it will cost like an entry-level sports car*.
* UPDATE ON PRICE: Not quite unexpectedly, the timekeeper will indeed come with a suggested retail price of impressive $240,000 USD. Although officially offered as a “limited edition” model (and in most cases this means that the total production run will be artificially limited by the manufacturer), I, frankly, have an impression that it will be the price that will do the best job at limiting the overall sales volume. Even more frankly -I mean, like just between us folks-I think that it will literally take Hublot years to sell these fifty pieces. Taking into account how expensive it is, I highly doubt that even the Middle East market is big enough to buy all of these -otherwise absolutely gorgeous and even unique- wristwatches.
Hublot F1 King Power Tourbillon King Gold Ceramic (Ref. 707.OM1138.NR.FM010) watch specification
Price: $240,000 (MSRP)
Movement: Caliber HUB7300, 27 jewels, 238 parts, Swiss Made
Movement decoration: Black gold-plated and sand-blasted mainplate, satin-finished and black gold-plated bridges
Functions: Hours, minutes, tourbillon, chronograph
Power reserve: 120 hours
Case material: Rose gold
Bezel material: Black ceramic
Case shape: Round
Bezel shape: Round
Case size: 48.00 mm
Lug width: No data
Case height: No data
Dial: Black, skeletonized
Water resistance: 100 meters
Strap: Nomex strap stitched onto black rubber with 18-carat King Gold folding clasp
Case back: Sapphire