Tudor Heritage Advisor Automatic Alarm Swiss

This year, Rolex is going to resurrect the beautiful Tudor Advisor timepiece from the 1950s that featured a mechanical alarm module. The new iteration of the historic model will be sold as the Tudor Heritage Advisor and will feature all the lovely exterior design cues of the original that was first introduced almost 55 years ago.

As one might have expected, the new Heritage Advisor Automatic Alarm carefully preserves the DNA of the original but comes in a much larger case.

While the Advisor from 1957 was available in a small by today’s standards 34 mm case, the new Heritage Advisor comes in a more impressive 42 mm body.

Made of stainless steel and titanium, the new case offers a nice mixture of polished and satin-finished surfaces that provide the watch with more depth and make it look even more interesting.

The dial has also become more entertaining to look at.

1957 Tudor Advisor and 2011 Tudor Heritage Advisor together

The applied Arabic numerals and hour markers are still here, but, thanks to the increase in size, the extra real estate is used to display the alarm On/Off indicator at 9 o’clock and a power reserve display at 3 o’clock.

At six o’clock, there is one more sub-dial that displays a simple 31-days calendar.

2011 Tudor Heritage Advisor in steel and titanium

As you can see, the Heritage Advisor sports not one, but two crowns.

The one at 4 o’clock is for winding and setting the time and the other, at 2 o’clock, is for setting the alarm (it is displayed with the red-colored arrow-tipped extra hour hand.) The buzzer is turned on or off with a push-piece, which is located at 8 o’clock.

The whole setup is powered by the well-known ETA 2892 automatic caliber that is equipped with a mechanical alarm complication module. Said to be developed by Tudor in-house, the complication module may make the original caliber a bit more difficult to service, but it may also make it hold the resale value better being as unique for the recently resurrected brand as it is.

Still, given its relatively high MSRP of ‘approximately’ $5500 (as usual, that will depend on your local taxes and import duties,) you should probably expect the timekeeper’s value to drop sharply as long as you make a single step out of Tudor’s boutique.

Although in its press release Rolex says nothing about the timekeeper’s back, I may assume that, like the original, it will be delivered with a solid stainless steel cover. Such a solution makes the alarm sound louder.

According to the company, the Advisor will be supplied either on a steel bracelet or a leather strap. Both versions will be delivered with an extra strap made in woven fabric.

See also: Rolex Oyster Perpetual Submariner Date 116610LN Diver

2011 Tudor Heritage Advisor (dial, detail)

Photos: Tudor

Tudor Heritage Advisor Alarm specification

Price: $5500 (MSRP)
Movement: Automatic, ETA 2892-based with Tudor alarm module, Swiss Made
Functions: Hours, minutes, date, alarm, power reserve indicator
Power reserve: 42 hours
Case: Stainless steel and titanium
Bezel: Stainless steel
Shape: Round
Size: 42.00 mm
Dial: Silvered
Numerals: Arabic
Hands: Open-worked
Water resistance: 100 meters
Strap: Satin-finished steel bracelet or black alligator leather with folding clasp and new safety catch; Second strap in fabric with buckle
Crystal: Sapphire, convex
Back: Solid

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