The new DeWitt Golden Afternoon (Ref. NL.MS.48.L004) ladies watch is said to be inspired by Alice’s Adventures in Wonderland book written by Charles Lutwidge Dodgson (aka Lewis Carroll) almost 150 years ago. Although the luxury timepiece doesn’t look as psychedelic as the world described in the immortal piece of fantasy from XIX century, it still looks sort of mad compared to their previous attempts that were often as sober and ahem boring as they were pretentious and deliberately splendid.
It takes just a glance to understand that this is not your “ordinary” DeWitt watch.
Delivered in a rather large (at least, for a ladies watch) 39 mm white gold case, it trades the normal imperial columns on its sides and bezel in favor of magic door-like ornaments that separate 12 sets of 84 diamonds — 7 stones in each set.
The peculiarly shaped setting crown, which is also done in white gold, is set with 24 more diamonds and is further adorned with ruby cabochon in the middle. While I have an impression that many future customers will find the shape of the crown not particularly easy to use, I must admit that it does look interesting. Also, using a crown of more standard shape would probably hurt consistency of the trinket’s general design.
However, the Golden Afternoon’s main point of attraction is its unique dial.
Decorated with black and salmon mother of pearl, it features a number of beautifully executed flowers as well as 4 rubies and 14 diamonds that make the dial even more beautiful, looking like a neglected, long-forgotten pond in a secret garden.
I do not completely get the allegory of the “Angel Wings”-shaped hour and minute hands (the Flamingos, possibly?) but they also look more than gorgeous.
Like their latest DeWitt Twenty-8-Eight ladies watch, the new timekeeper is animated by the well-known ETA 2892 automatic movement. There is nothing particularly impressive about the movement, but at least it offers an almost unrivaled reliability.
Like the aforementioned timepiece, the Golden Afternoon family was officially presented last week during the Baselworld 2011 trade show. As it is customary for fashion brands of this caliber, the timekeeper’s recommended minimum price is still kept like a state secret. However, the version of the watch that is offered in more common rose gold is currently sold at just below €40,000 including local taxes, so it is easy to imagine that the version in white gold that is briefly reviewed here will have a sticker price that, give or take, is roughly the same.
DeWitt Golden Afternoon Automatic Ladies Watch in White Gold (Ref. NL.MS.48.L004) specification
Movement: Automatic, caliber ETA 2892, 21 jewels, 28,800 vph, Swiss Made
Movement decoration: Decorated by hand
Functions: Hours, minutes, seconds
Power reserve: 42 hours
Case material: White gold
Bezel material: White gold
Case shape: Round
Bezel shape: Round
Case size: 39.00 mm
Lug width: No data
Case height: No data
Dial: Black and salmon mother-of-pearl decorated with diamonds and rubies
Hands: White gold, wing-shaped
Water resistance: 30 meters
Strap: Satin or burgundy leather strap, or other colors, with an 18-carat white gold buckle, polished and engraved with the DeWitt logo
Crystal: Sapphire, antireflective
Case back: Sapphire