The new Mido Multifort Bicolor 42mm (ref. M005.430.22.031.80) automatic wristwatch offers you the same easily recognizable Multifort exterior that is finally available in a slightly dressier execution than your normal “plain steel” execution. Like many recent products revealed by Swiss-based watchmaking brands, the watch was first shown last month at Baselworld 2011 trade show.
Available soon at a price well below €1000, the new watch comes in an “affordable” version of the “steel-on-gold” color scheme that some people love so much.
Of course, it would be stupid to expect true precious alloys to decorate such an inexpensive timekeeper. As you have already guessed, the “rose gold” parts of the bracelet and the bezel, as well as the setting crown (which is, by the way, large enough to make operating the timepiece especially comfortable even for people with not particularly deft fingers) are made not of solid gold, but are of the same stainless steel treated with rose gold-toned PVD coating.
While offering a relatively inexpensive way of getting yourself a dressy timekeeper with an aura of luxury surrounding it, this technology also has its drawbacks, like low resistance to wear, for example (although it is definitely more durable than the “gold”-plating that some of us may be familiar thanks to dirt-cheap watches from Hong-Kong-based pseudo-brands of the 1980s.)
Supporting the color scheme, the company behind this Mido Multifort Bicolor has equipped the watch a silver-toned dial that features their signature somewhat exaggerated vertical Cotes de Geneve motif.
The rose gold-plated hour and minute hands, as well as hour markers are covered with black Superluminova that make its dial look more contrast in broad daylight and still offer adequate legibility in total darkness where it glows the usual light green. As it is often the case in this price range, the Superluminova compound used here is not particularly bright: those used to modern diving timekeepers may be disappointed to a degree with how dull it may look if not “charged” properly during the day.
Since the timekeeper is powered by the ETA 2836-2* automatic movement, the watch also offers simple calendar functionality: besides the date window, there is also a day of week display that is shown through the same wide aperture at 3 o’clock.
* Update on the movement: If you are reading this brief review somewhere in 2016 or later, you may want to know that the watch now comes with a ETA C07.621-based Mido Caliber 80 automatic movement (a close relative of Tissot Powermatic 80 caliber.) Although many consider the movement to be inferior to the aforementioned cal. 2836-2 due to its use of plastic balance wheel, it compensates the lack of long-term durability with power reserve that at approximately 80 hours is twice as long as that of the earlier mechanism.
Mido Multifort Bicolor 42mm (ref. M005.430.22.031.80) automatic watch specification
Price: €850 (MSRP)
Movement: Automatic, Caliber ETA 2836-2, 25 jewels, 28,800 vph, Swiss Made
Movement decoration: Branded oscillating weight
Functions: Hours, minutes, seconds, date, day of week
Power reserve: 40 hours
Case material: Stainless steel
Bezel material: Stainless steel with PVD rose gold plating
Case shape: Round
Bezel shape: Round
Case size: 42.00 mm
Lug width: 22.00 mm
Case height: 11.00 mm
Hour markers: Luminous (black Superluminova)
Hands: Steel, rose gold PVD-plated, luminous (black Superluminova)
Water resistance: 100 meters
Strap: Two-tone 316L stainless steel bracelet with folding clasp
Crystal: Sapphire, antireflective
Case back: Sapphire, screw-in