The new special-edition Movado Datron automatic chronograph was presented during the Baselworld 2011 event in an imposing rose-gold case.
If the new Movado Datron somehow reminds you the classic Zenith watches, that’s absolutely okay: nothing is wrong with you. The two brands spent some time together 40 years ago and Zenith’s DNA is still clearly visible in some Movado watches.
The new Datron, for example, looks like a faithful homage to the gorgeous Movado Datron HS360 Zenith El Primero that was released in the 1970s.
Like the original, the new version is available in a two-tone tonneau-shaped rose gold case but is slightly smaller measuring only 40 mm from lug to lug.
The dial can be had in three versions: black or anthracite grey with silver Soleil subdials or silver Soleil with anthracite grey subdials.
However, while the original was powered by the legendary Zenith El Primero PHC 3019 caliber –the world’s first automatic chronograph movement that was even outsourced by Rolex to power its Daytona chronographs– the remake is animated by an ordinary ETA 2894-2 ebauche. Although the mechanism was probably fine-tuned to higher spec before being inserted in the precious case, I still think that using an ETA blank movement to power a luxury timekeeper in order to save a hundred bucks was not a very bright idea.
Well, it is still a nice-looking gentleman’s accessory and if the price will be right* it may be popular among those interested in vintage design supported by an international warranty.
* UPDATE ON PRICE: Movado plans to sell this Datron Automatic Chronograph for a street price of $9900. For a wristwatch that comes in a rose gold case, the price tag is not something outstanding. However, a thing that worries me a little is the brand’s, um, perceived resale value. Being not a very strong brand (at least, when you compare it with Omega or Zenith, a pair of brands that make timekeepers of similar design, but use a lot more advanced mechanisms to power them,) it holds its value well when it comes to models in stainless steel (after all, they are not too expensive to begin with, usually retailing below $1000 mark after all discounts,) but getting rid of a version in rose gold that has an MSRP of a lot more impressive $9900 without losing a lot of cash in the process may be a lot more difficult. So, if you are not sure that this expensive iteration of the Datron family is definitely a keeper, you should probably think twice before opening your wallet.
Movado Datron Chronograph in Rose Gold specification
Price: $9900 (MSRP)
Movement: Automatic, ETA 2894-2, 37 jewels, 28,800 vph, Swiss Made
Functions: Hours, minutes, seconds, chronograph, date
Power reserve: 42 hours
Case: 18-karat rose gold (61.35 grams)
Bezel shape: Round
Size: 40.00 mm
Dial: Two-tone (black or anthracite grey / silver soleil subdials; silver soleil dial / anthracite grey subdials)
Hands: Rose gold-toned
Water resistance: 50 meters
Strap: Black genuine alligator strap with a polished 18K rose gold buckle
Crystal: Sapphire, curved