For the upcoming Baselworld 2013 event, the Swiss watchmaker Hamilton has prepared a model that, while being extremely simple, has a really good chance of standing from the huge crowd of second-tier brands. Taking the idea of a two-faced watch a trifle further than before, the former American manufacturer has prepared a watch that displays time, while allowing you to admire one of its two movements. Meet the Hamilton Jazzmaster Face2face (ref. H32856705).
Well, perhaps “admire” is a little too big a word to use for any of the calibers that animate the timekeeper. Both show very basic decoration featuring a skeletonized oscillating weight (one of them is nicely blacked-out, though,) polished screws and woefully plain bridges. Considering the amount of attention the watch will inevitably get, the watchmaker should really have spent some more time (and money) decorating the ETA-sourced ebauches.
Both are well-known work horses. The three-hander is powered by the ETA 2671 movement, which is built on 25 jewels, and the other one is ticking thanks to the ETA 2094 chronograph movement that features 33 rubies. Although Hamilton didn’t specify guaranteed power reserve time for any of the calibers, they should be good for at least 40 hours of total immobility after being fully wound.
Still, even despite the lack of refinement in the mechanical department, the oval-shaped body of Hamilton Jazzmaster Face2facee looks almost flawless with its slightly oversized hors and signature bullet-shaped chronograph push-pieces. As you have probably already guessed, the stainless steel case hides a special pivoting system that allows the body to rotate around its axis in order to display either the calm silver face of the three-hander, or the daring blue-tinted dial of the chronograph.
Since each movement measures around an inch in diameter, the case is also quite large measuring 53 millimeters in width and 44 millimeters in height. The size of the watch will probably make it only suitable for the guys with really big hands, but I guess there will be enough of them for the Swiss brand to easily sell all 888 individually numbered pieces that they plan to produce.
No info on pricing yet*.
* UPDATE ON PRICING: It was recently reported that the limited edition watch will retail for very impressive -even despite the gadget’s truly unique appearance- $6200 USD. Taking into account that a normal normal ETA 2671-powered timekeeper from a brand like Hamilton would normally retail for $700 USD and a ETA 2094-animated chrono would cost in the vicinity of $2000, in this particular watch you get a very nice price premium just for the, um, uniqueness of the piece. From where I stand, the wristwatch is definitely overpriced. It will also be very difficult to resell once your honeymoon with the piece is over. Yet, if you can afford one, why not?
Hamilton Jazzmaster Face2face (ref. H32856705) limited edition automatic watch specification
Price: $6200 (MSRP)
Movement: Automatic, Caliber ETA 2094 (chronograph) and Caliber ETA 2671 (three-hander), Swiss Made
Number of jewels: 33 and 25 respectively
Movement frequency: 28,800 vph
Power reserve: 38 hours
Movement decoration: Skeletonized oscillating weight
Functions: Hours, minutes, seconds, date, chronograph
Case material: Stainless steel
Bezel material: Stainless steel
Crown material: Matches bezel
Case shape: Oval
Bezel shape: Oval
Case size: 53.00 mm x 44.00 mm
Case height: No data
Lug width: 24.00 mm
Dial: Silvered / Smoked blue crystal
Hour markers: Applied / Painted
Hands: Luminous (SuperLuminova)
Water resistance: 50 meters
Strap: Black leather strap with blue lining and contrasting electric blue stitching, on a steel folding clasp
Crystal: Sapphire, antireflective
Case back: Sapphire, antireflective