Deep Blue Sea Ram 500 Ceramic Diver American / Quartz

If you plan to spend the holidays at a sea resort, there is good news for you from the American brand Deep Blue Watches. As prolific as they are (well, in a good meaning of the adjective), the guys have recently introduced an affordable Deep Blue Sea Ram 500 diver that combines an impressive water resistance rating with a scratch-resistant ceramic bezel: a rare mix in its price range.

Shinola Wright Brothers Limited Edition (Ref. S0100052) American / Quartz

Can you imagine a shoe polish company turning into a watchmaker that sells its "Built in Detroit" quartz-powered watches for $500-$1000? Well, Shinola, previously a maker of "America's Largest-Selling Shoe Polish", is just that company. After their brand was acquired by an investment group, the famous trademark suddenly appeared not only on watches but also on bikes, all sort of premium-priced leather goods, and even soft drinks. With this limited edition Shinola Wright Brothers (ref. S0100052), the Detroit-based brand starts a whole series of timekeepers paying homage to famous Americans who gave humanity the wings to fly.

Saint Honore Carrousel Moon Phase Quartz / Swiss

Presented in a two-tone body (the choice of colors that is especially popular among buyers on a tight budget, but with expensive tastes) and sporting a reliable Swiss-made movement, the Saint Honore Carrousel Moon Phase delivers three most useful "complications" without all the hassle that accompanies them when it comes to a timekeeper powered by either an automatic or a hand-wound caliber.

Certina DS Podium Shape Quartz / Swiss

Presented in a compact, cushion-shaped body, the 2013 Certina DS Podium Shape (ref. C025.510.16.033.00) is an affordable unisex watch that looks surprisingly refined for a timekeeper that is offered at a price well below the $1000 mark.

Breitling Aerospace Evo SuperQuartz Quartz / Swiss

Today, when a last year's smartphone, which is not even considered a flagship anymore, sports more firepower than a top-of-the-line laptop PC from the early 2000s, it is extremely difficult to impress someone with a simple electronic watch. There are devices that act as your personal running coach and there are wrist computers that could guide you to the nearest landing field if your plane's engine suddenly breaks down. I am not even talking about the latest batch of "smart" watches that were designed to communicate with your tablet-size phones that are now just too large to handle. So, how does the Swiss brand plans to surprise us with its new Breitling Aerospace Evo (ref. E7936310/BC27-152E)?

Seiko Prospex Solar Diver (Ref. SBDJ007) Japanese / Quartz

Equipped with Seiko's own solar-powered Caliber V157 movement that harnesses solar energy in order to constantly recharge its onboard battery, the updated Seiko Prospex Solar Diver (Ref. SBDJ007) will run out of juice long after your kids get tired with it and sell it on Craigslist.

Seiko 30th Anniversary Speedmaster Chronograph JDM (Ref. SCED003) by Giorgetto Giugiaro Japanese / Quartz

This one is good news for numerous fans of the Alien franchise that are also into the watch-collecting business. Celebrating the 30th anniversary of their partnership with the Italian industrial designer Giorgetto Giugiaro (this gentleman of many virtues is also responsible for such works of art as the iconic DeLorean DMC-12, BMW Nazca C2, and 1972 Maserati Merak), the watchmaking branch of the Japanese brand Seiko has introduced a limited edition Seiko 30th Anniversary Speedmaster Chronograph JDM (Ref. SCED003) that looks almost like a re-issue of the famous "Bishop watch" from 1986 Aliens blockbuster.

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