The rose gold version of the new Audemars Piguet Jules Audemars Moon-Phase Calendar (Ref. 26385OR.OO.A088CR.01) was officially presented at SIHH 2011 industry event. Although the dressy timekeeper doesn’t bring to the table anything new both in terms of ergonomics and industrial design, I’ll tell you this: a classic calendar watch has never looked so beautiful.
For the year 2011, Audemars Piguet has updated its “modern classic” Jules Audemars line with a discreet Jules Audemars Small Seconds model in 18-karat white gold (Ref. 77238BC.OO.A002CR.01).
The new self-winding Audemars Piguet Jules Audemars Dual Time (Ref. 263800R.OO.0002CR.O1) finds another good use for the gorgeous base caliber designed by Jaeger-LeCoultre, their sister brand that, too, is owned by the very same Richemont Group.
The dressy Audemars Piguet Jules Audemars Extra Thin collection is, perhaps, the best choice for a person looking for a timekeeper that manages to look both elegant and dressy without being too conspicuous. Using a traditional mix of materials (what can be better for a gentleman than the usual combination of gold and leather,) it is not one of those visually “loud” timekeepers that are offered by so many upstarts. Instead, it delivers its message in a surprisingly gentle and soft voice. Now available in 18-karat rose gold and sporting black-colored dial, the Jules Audemars Extra Thin offers the only two necessary indicators that we expect from a dress watch: an hour hand accompanied by a minute hand, both meticulously polished, both driven by an in-house ultra-thin self-winding movement. What more can one ask for?
The limited-edition Audemars Piguet Millenary Quincy Jones (ref. 15161SN.OO.D002CR.01) is just yet another example how two successful brands -one being a maker of all sorts of ultra-luxury timekeepers and the other being an American record producer, musician, holder of more than 25 Grammys, and basically one of a few people that can be called “a face of contemporary jazz”- can join their forces to make some more money.
Audemars Piguet has updated its 2009 Millenary Chronograph with a 2010 model that now offers a lot more appealing color scheme. Besides the new colors, the 2010 MY model sports the same off-centered dial with an extravagant combination of Roman numerals for the main dial and Arabic numerals for the tachymetric scale.
Embargoes or no embargoes, it is hard to keep photos of a new exciting product safely stored away when it’s only a couple of clicks that are in the way between you and the hype train, so it’s no wonder that pictures of the hand-wound Millenary Carbon One Tourbillon Chronograph (Ref. 26152AU.OO.D002CR.01) were available for some time now. However, it was only last week that Audemars Piguet officially presented the timepiece to the attendees of this year’s SIHH 2010 event that was held in Geneva, Switzerland.
At the SIHH 2010 trade show, Audemars Piguet has presented a bunch of new Royal Oak Offshore Chronographs. Although a normal AP ROO is usually associated with massive, larger than life cases that cover the whole width of your wrist (and then some) and, when done in denser alloys, often weigh so much you can use the darn thing for self-defense, this new line comes in a lot more compact cases that measure just 37 millimeters. Just think about it for a second: the device is actually smaller (not thinner though!) than a normal classic-styled three-hander! More than that, it is positioned as a unisex (i.e. suitable both for males, females, and all the genders in between) model!
Available both in 18-karat white gold (ref. 26100BC.OO.D002CR.01) and an even dressier pink gold (ref. 26100OR.OO.D088CR.01) case, the new Audemars Piguet Jules Audemars Chronograph is equipped with an in-house AP 3124/3841 automatic caliber and features that easily recognizable, deceptively ‘understated’ design, which is both contemporary and classic.