Swiss
First announced in January 2019 days before SIHH 2019 show, the new Oris Dive Control Chronograph (ref. 01 774 7727 7784-Set) offers a blend of great caliber, interesting exterior, and an overall flamboyant attitude of a heavy-weight boxing champion delivered in a single -albeit slightly overpriced- package.
Japanese / Quartz
With its new PRO TREK PRG-600 "outdoor" world-timer, Casio delivers a stylish, surprisingly tastefully designed product. Primarily targeting people who lead an active lifestyle and do need a time-measuring device that would do a good job during a hiking expedition, it will also look great with a pair of blue jeans and a t-shirt in a safe co-working environment. Although inevitably having limitations of its own, the PRG-600-1ER gives you a great combination of good build quality, reasonable price, and an almost overwhelming list of functions that would make an owner of a Swiss-made analog/digital timekeeper drool. The only thing that spoils the fun is the "cased in Thailand" inscription on its machine-brushed back.
American
The upcoming premiere of Star Wars: The Force Awakens is just a couple of months away and Nixon has already unveiled a number of Star Wars-themed timekeepers. There, if I understand correctly, will be sort of 'official' watches of the series. Besides the inevitable "Stormtroopers", and "Imperial Pilots", there is also a full-black Nixon 51-30 Darth Vader: a limited edition device that pays homage to the most iconic character of the series. And, yes: all three models are dedicated to agents of the dark side of the Force. Ah, that irresistible attractiveness of Evil!
Quartz / Swiss
Unlike your normal quartz-powered luxury watch that rarely needs anything more than a refreshed dial and/or bezel to be called "a new model," the 2014 Breitling Emergency II SuperQuartz Chronometer offers a major upgrade to one of its key sub-systems that actually increase your chances of survival in case it all goes sideways and things get real for a change.
Swiss
The 2009 Oris ProDiver Chronograph (ref. 01 674 7630 7154-Set) is one of those intimidatingly large beasts that are supposed to be more than a luxury accessory for a successful person. Offered in a huge 51 mm x 22 mm stainless steel body and boasting a water-resistance rating of whole 1000 meters (I frankly can't imagine a scenario where a $4600 USD professional diving tool can be used to its full potential when it comes to its ability to withstand pressure,) it's more than a mere diving tool; it's more than a banal self-defense weapon: This new member of the ProDiver family is a personal statement!