Just in time for Christmas, a minor (yet still having a long history of making fine wristwatches) brand that specializes in fashion and designer timepieces has presented its new Alfex Truly Gorgeous Quartz (Ref. 5661.755) adorned with Swarovski crystals. Although, when it comes to decorating timekeepers with precious (or just precious-looking) stones, most brands tend to start with the body, Alfex (quite wisely) decided to limit the use of the crystals to the comfortable-looking, multi-piece bracelet.
Alfex mostly specializes in “fashion” products but also has a (relatively) long history of making refined “classic” timekeepers. Their 2008 Big Adventure is one of their latest efforts in this crowded niches. Featuring a “Swiss quartz” movement sourced from Ronda, the collection’s main selling point is the sporty and energetic (alas, inexpensive) exterior with an unorthodox open-calendar layout and an off-centered small-seconds counter at 7 o’clock.