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Alfex

Alfex Truly Gorgeous Quartz Ladies with Swarovski crystals (Ref. 5661.755)

December 17, 2010 by Evgueni MatoussevitchFiled Under: For Ladies, Swiss Brands

Alfex Truly Gorgeous Quartz Ladies Watch with Swarovski crystals (Ref. 5661.755)

Just in time for Christmas, a minor (yet still having a long history of making fine wristwatches) brand that specializes in fashion and designer timepieces has presented its new Alfex Truly Gorgeous Quartz (Ref. 5661.755) adorned with Swarovski crystals. Although, when it comes to decorating timekeepers with precious (or just precious-looking) stones, most brands tend to start with the body, Alfex (quite wisely) decided to limit the use of the crystals to the comfortable-looking, multi-piece bracelet.

Alfex Extends Big series Big Adventure

May 12, 2008 by Evgueni MatoussevitchFiled Under: Quartz, Swiss Brands

Alfex extends its Big series with Big Adventure watch

Alfex mostly specializes in “fashion” products but also has a (relatively) long history of making refined “classic” timekeepers. Their 2008 Big Adventure is one of their latest efforts in this crowded niches. Featuring a “Swiss quartz” movement sourced from Ronda, the collection’s main selling point is the sporty and energetic (alas, inexpensive) exterior with an unorthodox open-calendar layout and an off-centered small-seconds counter at 7 o’clock.

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