The legendary French fashion brand has finally added a third, middle-sized, member to it its elegant family of Dior La D de Dior ladies watches.
A perfect lady’s watch is almost an illusion. For a kind which is full of insecurities and often has a really hard time choosing between two seemingly identical lipstick colors, you just can’t create an object that wouldn’t be total rubbish this morning after being the best thing ever designed by a human being just a night before. So, here I will try to limit my brief review to technical stuff skipping the “overall impression” part.
Case & Bracelet
Previously, the watch was available in very small (19 mm) or quite large (38 mm) cases that, naturally, limited fans of the brand in their choices. The watch in a medium-sized 25 mm case easily solves this problem making both customers and shareholders a trifle happier.
The lugs of the custom steel bracelet are a bit too long for my taste, but they are curved quite nicely making this gadget fit nicely even a very narrow wrist.
The only real problem that I see here is the bracelet itself. Since the watch lacks standard horns, it will be difficult (if not impossible) to find replacement in case you wanted something new at a more or less acceptable price.
The new version of Dior La D de Dior is issued in two versions: one with a purple mother-of-pearl dial, and the other, which is more to my liking, comes with a checkered silver face that reminds you a piece of chocolate bar.
The dial, of course, is not terribly contrast, but is still readable enough when lighting is good. Lacking any sort of a chapter ring and offering nothing more than four tiny diamonds as hour markers, the watch is not the best choice for OCD cases who always need to know current time with an accuracy of +/- 0.001 second. However, as a fashion accessory (which it is,) it does a pretty good job.
Both models feature diamonds-set bezels and crowns and come only in stainless steel.
Like almost all watches of this size, the Dior La D de Dior (it is so darn hard to correctly spell the name each time) is powered by a simple quartz movement.
Since the watch is trying to capitalize on the “Swiss Made” century-old hype, the movement is also made and cased in the land of cheese, chocolate and cuckoo clocks.
The pricing is still unknown, but the French company will probably offer it at a price of around €1200, give or take.
See also: RSW Consort Ladies Watch (Ref. 6140)
UPDATE ON PRICING: Well, it looks like yours truly was a bit too optimistic regarding the timekeeper’s MSRP. At this time, the watch is offered at a pretty impressive price of $5100, which makes it one of the least affordable timepieces with similar specs.
Of course, the precious stones add a great deal to the gadget’s cost, but, damn, is it expensive. For a similar pile of cash you can get yourself such beauties as Omega Constellation Mini Diamond or, say, a Rado Integral, which is even more affordable and is offered in a ceramic body.
Dior La D de Dior ladies watch specification
Price: $5100 (Retail)
Movement: Quartz, Swiss Made
Functions: Hours, minutes
Power reserve: A couple of years
Case material: Stainless steel
Bezel material: Stainless steel, diamonds set
Case shape: Round
Bezel shape: Round
Case size: 25.00 mm
Lug width: No data
Case height: No data
Water resistance: 30 meters
Strap: Stainless steel bracelet
Case back: Solid