Zodiac ZMX 03 chronograph: what’s the point exactly?

The former Swiss watchmaking brand Zodiac, which is currently owned by the American-based Fossil, has revealed another timepiece of dubious concept. The new Zodiac ZMX 03 chronograph delivers a puzzling combination of a deliberately oversized body with a deceptively rugged look, which is not supported by either increased water resistance nor extra shock or magnetic protection. Also, for a fashion gadget powered by a mundane, throwaway-type quartz mechanism, the price tag that it wears seems unreasonably, even ridiculously high.


