The young Swiss-based brand has recently added the new A.B.Art Serie MA (refs. MA 101 & MA 102) collection to its growing family of simple, Bauhaus-styled timekeepers.
I don’t know why, but the monochromatic (and stealthy) black-on-black color scheme is all the rage these days. With its Special OA All Black model, A.B.Art jumps into the “Black is the new Black” bandwagon. While many analysts consider the “bandwagon” strategy dangerous in a sense that you risk getting into the trend that is just about to make a U-turn, the fairly limited number of watches that the Swiss-based brand plans to deliver minimizes the risk of them being stuck with a bunch of unsold timekeepers.
O Sancta simplicitas (but in a good way!) These are the first words that come to mind when I see the new MM series (refs. MM 101 & MM 102) from a.b.art. The Swiss company built its reputation on creating minimalist, easy-to-read timekeepers with the Bauhaus movement being their most important source of inspiration. The new MM series, however, is simplicity in its purest form. And I must admit that we here at WorldWatchReview.com are extremely delighted to see this beautiful timekeeper. While some may find its exterior oversimplified, I would argue that this is one of the most refined “simple” dressy watches currently available in this price range.