The sporty C1 Chronograph family was seriously refreshed earlier this year with the styling of their dials more congruent with that of their prominent cases. Now, Concord introduces yet another version. Combining mirror-polished 18-karat rose gold, glossy black ceramics, as well as PVD-treated, high-grade titanium alloy, the 2013 Concord C1 Chronograph Black & Gold (Ref. 0320227) is similar to Porsche 911 GT3 in its versatility: just like the latter can be used both on a track and as a daily commuter, you can wear the former both during office hours and in a night club.
After a somewhat controversial Saratoga Alarm Chronograph (0320219) that was released about two months ago during the last Baselworld 2013 show, Concord delivers yet another quartz-powered timekeeper. The new Concord Saratoga Lady White (ref. SKU 0320214), too, pays homage to the legendary Saratoga Race Course, a thoroughbred horse racing track which is located in Saratoga Springs, New York, United States.
The Concord Saratoga Alarm Chronograph (Ref. 0320219) makes somewhat dubious impression. It does look expensive and is advanced when it comes to industrial design. Its main problem is the movement: the chronograph uses an ordinary quartz module. I mean, we are talking about a niche where potential buyers expect nothing less than a high-tech mechanical caliber. This may put off customers looking for an affordable timekeeper that they would be able to pass to their grandchildren. The watch will become a collection of metal parts and useless electronic components long before your grandson goes to college.
The Swiss watchmaker Concord, which is known for its uncompromising, even hard-core approach to industrial design, has recently presented its new Concord C2 Chronograph Black & White (ref. 0320186) family.
The 2011 Concord C2 Chronograph (Refs. SKU 0320141 / 0320138) collection doesn’t look as outrageous as some of their other models that were introduced during the last couple of years, yet I would say that the more subdued design language that this new gadget speaks is potentially more commercially successful. The C2 Chrono primarily targets a mass market where most customers simply need an accurate and well-made dressy watch that would also look good with formal attire. Of that, the new member of the family delivers plenty.
The Swiss brand has issued a “king of bling” member of its C1 Chronograph collection. Animated by an average self-winding caliber, the Concord C1 Chronograph Amethyst (ref. 0320100) is adorned with 217 amethysts totaling stunning (and quite taxing on your bank account) 13.8 carats.