The automatic Louis Erard Grey Heritage Chronograph (ref. 78 269 AA 03) leaves dubious impression. The mechanism that powers it has successfully passed the test of time in terms of reliability and accuracy, but is also as common as Bic ballpoint pens. The design of its dial is familiar to everyone and is easy to read, but is also as uninspiring as a phony Gibson. Well, it is a matter of personal preferences, as usual.
Wearing the traditional black-and-red colors of the Swiss-based bike maker BMC, the new Louis Erard La Sportive Edition Limitee BMC automatic chronograph sports all the usual features that are offered by the cal. ETA Valjoux 7750-powered timekeepers and even somehow manages to look original (especially when compared to the monotonous flow of 7750-based chronos that we meet on a daily basis) and even desirable.
Presented in a slightly oversized (though almost impeccably proportionate) stainless steel body, the automatic Louis Erard Excellence Ladies Chronograph (ref. 82 234 SE 01) not only has its razor-thin bezel set with dozens of finely cut diamonds: It is also animated by a rare Swiss made caliber. The ultra-compact self-winding movement was designed by ETA to be used exclusively in watches designed with the better half of humanity in mind. In fact, the new timekeeper is one of the most elegant “ladies” chronographs set to be revealed at this year’s Baselworld show.
The Swiss watchmaker Louis Erard has updated its Excellence collection of luxury timekeepers with a full calendar Louis Erard Excellence Moon Phase 24 Hour Ref. 80 231 AA 01. Featuring an extremely elegant design of its dial and animated by a robust and reliable chronograph movement, this new device seems like an accessory of choice for an office worker who can’t afford an IWC Portuguese yet.
At Baselworld 2011, Louis Erard will present its new classic-styled Excellence line. It looks like the new Excellence Regulateur Reserve de Marche (ref. 54230AA01), a model that is nothing but stunning in its reserved, even somewhat cold elegance, will be the flagship model of the whole series.
Together with Fortis, Louis Erard belongs to Gevril Group: a tiny conglomerate currently owned by Samuel Friedmann. In late 2010, the watchmaker has presented a new member of their Classic 1931 collection. Called 1931 Chronometer (Ref. 79 220 OR 22), the premium-priced chronograph is now available in an even more expensive body that is crafted from 18-karat rose gold.