Last month at Basel, the German watchmaker has presented its new take on their bestselling Glashutte Original PanoMaticLunar automatic watch. Coming in a little bit larger case than the outgoing model, the timepiece is available both in expensive rose (with a reddish tint to it) gold and in a more affordable stainless steel and can be ordered on a wide choice of straps, including a steel bracelet that adds to the grad total almost a thousand more Euros. Now, tell me about price formation.
As I have already noted, the new model comes in a slightly larger body that now measures 40 millimeters in diameter.
The watch is still powered by the same tried and proven Caliber 90-02 self-winding movement, so, I believe, the device is still around 12.5 millimeters in height, which makes it one of the thinnest dress watches that are powered by a “traditional” (i.e. not an “ultra-thin”) movement.
Thanks to a noticeably thinner bezel, the timekeeper actually looks lighter than the predecessor. The dial has also became a tad larger, so all the standard elements of the timekeeper’s face have a trifle more space to breath, which, again, significantly contributes to the new PanoMaticLunar‘s elegant look and feel.
Speaking of dial, there is the traditional off-centered time display with an oversized subsidiary seconds indicator that occupies around three quarters of the dial. The rest is equally divided between a meticulously crafted moonphase display and their signature Panorama Date big date calendar.
Available soon in a great number of variations, the watch comes packed either in polished and satin-finished steel or in rose gold.
The former can be equipped either with silver or ruthenium dials with their hands crafted from blued steel and silver respectively, while the hour markers are silver for both versions. The latter (the rose gold) comes only with silver matt dial and has all the main elements of the face crafted from solid rose gold.
As for the straps, I counted at least four different leather bands made from Louisiana alligator leather and there is at least one bracelet that comes with a stainless steel model.
The prices are traditionally high, but not stunningly so.
According to the information that I was able to gather, the version in stainless steel with leather strap will set you back for some $10,800 USD, while the same watch on a steel bracelet will be offered at around $12,000.
Of course, the version in rose gold will be almost twice as expensive wearing a hefty price tag of at least $21,300.
Photos and video: Glashütte Original
Glashutte Original PanoMaticLunar Automatic watch specification
Price (MSRP): $10,800 (Steel on Leather) / $12,000 (Steel on Steel) / $21,300 (Rose gold on Leather)
Movement: Automatic, Caliber GO 90-02, in-house, Made in Germany
Number of jewels: 47
Movement frequency: 28,800 vph
Power reserve: 42 hours
Movement decoration: Glashuette three-quarter plate with Glashuette ribbing, off-centered skeletonized 21-ct gold rotor, blued screws, and hand-engraved balance cock with duplex swan neck fine adjustment
Functions: Hours, minutes, small seconds, big date, moonphase
Case material: Stainless steel / Rose gold
Bezel material: Matches case
Crown material: Matches case
Case shape: Round
Bezel shape: Round
Case size: 40.00 mm
Case height: 12.50 mm
Lug width: N/A
Dial: Silver / Ruthenium
Hour markers: Silver or Rose gold
Hands: Blued steel / Silver / Rose gold
Water resistance: 30 meters
Strap: Louisiana alligator leather strap; various colors and finishes depending on a version. Stainless steel bracelet
Case back: Sapphire