Hublot King Power Ayrton Senna Limited Edition (ref. 719.QM.1729.NR.AES10) Swiss

The new Hublot King Power Ayrton Senna Limited Edition (ref. 719.QM.1729.NR.AES10) watch celebrates the 50th anniversary of the legendary Formula 1 driver and 3-times F1 world champion Ayrton Senna da Silva who died at the wheel of his car sixteen years ago at the 1994 San Marino Grand Prix race. As usual, the watch is offered in a ridiculously huge case that combines ultra-lightweight carbon fiber, scratch-resistant ceramics and not so much good taste.

The more I see Hublot watches the more I feel that the young Swiss brand is moving in a wrong direction.

Of course, both general public and people with hard cash in their fat wallets love sporty watches with their cases made of forged carbon, or ceramics or some other exotic and not particularly pleasant to look at materials designed to withstand enormous pressure or heat, or both.

They even pay for those.

Hublot King Power Ayrton Senna Limited Edition automatic chronograph watch

However, the problem is that, unlike traditional timekeepers that seem to never go out of fashion, the high-tech sporty models are like MTV pop-stars: they seldom top popularity charts for more than a couple of weeks.

To stay in business, Hublot and the likes have to churn out more and more extreme versions of their hits, getting closer and closer (at least, visually) to Japanese quartz monsters that are fifty times cheaper, infinitely more accurate, packed with functions, and only require you to change batteries once in four or five years, if at all.

It seems that the Hublot King Power Ayrton Senna Limited Edition watch is very close to the line where it will become a very expensive clone of the iconic Casio G-Shock family of watches.

Hublot King Power Ayrton Senna Limited Edition automatic chronograph watch (front view)

Sporting the same design as the rest of the King Power family, the new watch overcompensates for the lack of fresh ideas with exotic materials, such as Nomex (flame resistant meta-aramid material that is widely used in making circuit boards and firefighting equipment) for a strap, as well as forged carbon fiber and perforated ceramics for the case and bezel respectively.

The power reserve indicator at 6 o’clock with its blue, green and red dots is clearly inspired by the world of Formula 1 racings, but looks miserably kitsch and cheap.

The pair of black chronograph totalizers is practically lost on the black skeletonized dial that provides superb view at the inner works of the HUB4247 column-wheel chronograph movement (it is actually a slightly modified ETA Valjoux 7750 ebauche as you have probably already guessed,) but ultimately kills the chronograph’s legibility.

It is good that Hublot is trying to be aggressive playing on the field currently dominated by Audemars Piguet’s Royal Oak Offshore family of sports chronograph watches, but it seems that, attempting a flank attack, the Swiss brand has wandered far too far to the territory controlled by the Japanese forces.

WWR Verdict

Originality 3.5/5
Build Quality: 5/5
Usability: 4.5/5
Overall Legibility: 3.5/5
Nighttime Legibility: 4/5
Value for Money: 3.5/5

Overall Rating: 3.5/5

See also: Hublot Big Bang Gold (ref. 301.PX.1180.RX)

Photos: Hublot

Hublot King Power Ayrton Senna Limited Edition (ref. 719.QM.1729.NR.AES10) automatic chronograph watch specification (limited to 500 units)

Price: $36,500 (MSRP)
Movement: Caliber HUB4247 (base ETA Valjoux 7750,) automatic, Swiss Made
Functions: Hours, minutes, small seconds, split second chronograph, power reserve indicator
Power reserve: 42 hours
Case material: Carbon fiber
Bezel material: Perforated black ceramic
Bezel shape: Octagonal
Case size: 48.00 mm
Case height: 18.80 mm
Dial: Black, skeletonized
Numerals: None
Hands: Steel
Water resistance: 100 meters
Strap: Black rubber and Nomex strap with contrasting yellow stitching
Crystal: Sapphire, antireflective, etched “Ayrton Senna” inscription in black and yellow
Case back: Sapphire

Previous post:
Audemars Piguet Jules Audemars Extra Thin in Rose Gold

Next post:
Archimede Arcadia Chronograph


  1. Hi there, and thank you for talking about our latest Senna chrono piece. I think it is fair to comment subjectively about style but comparing to a G-Shock? I don’t know :) I would love to know what you consider “fresh ideas” in horology so we could have something significant to compare against?
    For what it’s worth, we are not “playing” on anyone’s field – we have clearly defined our own for over 30 years now. The watch may not fit your tastes or criteria for “exciting” horology, so be it, but comparing it to a mass market quartz piece in one paragraph, then Audemars in the next probably does not serve your readership very logically. I’m happy to send you the detailed technical specifications of the watch. Then perhaps we can do some real comparison in terms of horology. On style and taste, I respect your opinion. To each his/her own :)

    I am the social media manager for Hublot and do appreciate your mentioning us regardless!

  2. Hi Jerome, thanks for the comment :)

    My problem with this watch is that I have always been a fan of the brand that you represent.

    So it really hurts my feelings when I see that Hublot’s signature style is not evolving, but is just going to the extreme: more ruggedness, more exotic materials (Well, Nomex is not that exotic, anyway.) bigger cases…

    It is like Hublot is following the path of the dinosaurs: they were also getting bigger, until they became too big for Earth to sustain them :)

    P.S. It would be really nice to have the specs of the watch. I am mostly interested in info regarding the HUB4247 movement.

  3. And as to the “fresh ideas,” well, think Lange Zeitwerk! :)

  4. Hi der,

    Hublot has always been about exotic materials though hasn’t it? Not so exotic for rubber nowadays I suppose but at the time it was scandalous. We have a wide array of case sizes I believe. For every taste and wrist size out there. It’s true there is a small opening trend lately and we have the flexibility to adapt if and when needed. I dont really see this size bloating trend you decry – yes we make big powerful watches, that’s the Hublot trademark in a way. I believe this watch is consistent with that approach and the fusion drive behind it (technically speaking). In any case, I certainly respect your opinion and would be happy to pursue directly if you want. On the specs, please email me [email protected] and I will send them to you.
    Yours truly,

  5. After reading the recent criticism of Hublot watches by Der Uhrmacher, I feel compelled to respond. Being an avid admirer of quality timepieces, I would like to congrtulate Hublot in their continuing determination for creativity, style and committment to quality. In particular the King Power Ayrton Senna Limited Edition would have to rate as one of the most stylish and uniquely enticing designed watches I have observed. I for one would trade my right arm to be a proud owner of such a time piece. But for any critic to announce a similarity between this watch and a G-shock is compelling evidence for the need of prescription glasses. This is akin to comparing a Scud with a skyrocket. So, Mr Jerome Pineau, please be reassured, there are those out there like myself who appreciate the finesse and style portrayed in the Hublot watch brands. Hublot rocks!

  6. @ Tony,

    You mean, you are ready to trade your body part for an expensive trinket?

    Oh dear, there is something terribly wrong with this world…

Comments are closed.