The limited-edition Dior Chiffre Rouge M01 (ref. CD084B10M001) combines a classic 1970s exterior design with a high-tech, contemporary movement from Zenith: a Swiss-based brand, which is considered by many to be one of the most reputable and innovative watchmaker specialists there is.
Like the jewelry maker Chaumet, the French fashion brand Dior is a member of a larger conglomerate LVMH.
Well, not just like Chaumet, since the French fashion house is the main holding company of the group, owning more than 40 percent of shares and almost 60 percent of votes.
So, you understand that, when it comes to making watches, Dior has absolutely no problems in getting the best cases and the top grade movements.
They did (and still do) use standard-issue mechanical and quartz movements manufactured by ETA, but it looks like Dior gradually begins to understand that on today’s market it simply isn’t enough just to put a big-sounding name and a “Swiss Made” inscription on the dial and wait for a watch to sell like hot pancakes: it has to offer something more, something substantial.
Like a movement.
This new Dior Chiffre Rouge M01 automatic watch has its caliber developed and manufactured by Zenith, also a member of LVMH.
In its press release, the French brand doesn’t go into any technical details as to the design of the movement. However, considering the source of the caliber, I am pretty sure that it is nothing to sneeze at.
Looking simple and sort of “vintage” (Doesn’t that sunburst-finished white gold oscillating weight on the dial remind you of those old school Marantz amplifiers? And the asymmetric, biased towards the right stainless steel case with a guilloche crown also looks modern and, well, anti-Apple in its design.) the watch still possesses some modern details of its exterior.
Its black bezel with small microrelief Arabic numerals on it is, for example, made of black, scratch-resistant ceramic. And the transparent case back protects the movement from dust and sweat with a translucent black sapphire crystal, also a nice touch.
According to Dior’s official press release, the French brand plans to issue the Chiffre Rouge M01 in a limited edition of only 200 numbered pieces.
The price is not yet announced, but the trinket sure won’t be cheap*.
See also: Chaumet Dandy Edition Metronome
* UPDATE ON PRICING: Well, surprisingly enough, the watch is not that expensive after all. Dior asks not more than €6700 for this beautiful gadget. Considering the gorgeous mechanism that ticks at a speed of 36,600 vibrations per minute in its stainless steel case, I must admit that this limited edition piece is worth considering for a person looking for a fine watch from a fashion brand.
Dior Chiffre Rouge M01 (ref. CD084B10M001) specification
Price: €6700 (MSRP)
Movement: Automatic, Dior Inverse, made by Zenith, Swiss Made
Movement decoration: Inversed winding rotor
Functions: Hours, minutes, seconds
Power reserve: 40 hours
Case and Crown: Stainless steel
Size: 39.00 mm
Dial: Black, lacquered
Water resistance: 50 meters
Strap: Black perforated calfskin strap, steel brushed ardillon buckle OR Stainless steel brushed with unfolding buckle
Back: Sapphire, black, translucent