The 2014 Porsche Design Chronograph Titanium Limited Edition is yet another masterpiece of German design. Delivering just the right combination of manliness and reserved elegance that could only be compared to that of a Porsche 911 Carrera sports car, it is issued as a limited edition of just 500 pieces, which is a pity: collectibility or not, the world, which is dominated by tasteless, soulless objects of industrial design, needs more beautiful things like this one.
Established almost ten years ago, the Porsche A.G. subsidiary Porsche Design Group almost in no time became an industrial design icon. Although not yet as successful as Apple when it was spearheaded by the late Steve Jobs, the German brand enjoys an extremely dynamic growth with its sales climbing by a whole 30 percent in 2011. We are still to hear the news about their financial results during this (another) year of financial turmoil, but, judging by the level of refinement they offer with the new Porsche Design Flat Six P’6360 automatic chronograph watch, they are certainly going to be just fine.
Forty years ago, back in 1972, a then-recently established brand Porsche Design of Austria has presented its first product: an analog chronograph that had all its visible surfaces treated with a black coating. Although offering nothing particularly new in terms of mechanics, the model nevertheless was the first in the world to offer an all-black (with only hands and hour markers covered in white) color scheme that offered unrivalled contrast and legibility and, inevitably, has soon become a hit among those interested in a ‘lifestyle’ timekeeper with a loud name on its dial. This new Porsche Design P’6510 Chronograph I Reissue (Ref. 6510.43.41.0272) pays homage to the famous timekeeper with only minor details changed here and there.
The new Porsche Design P6620 Dashboard Chronograph is presented in a light-weight titanium case and features the signature simplistic look that we came to love since the industrial design subsidiary of the famous carmaker began to churn out its flawless objects of contemporary art ranging from expensive sunglasses to kitchen appliances that, too, aren’t especially cheap.
The Porsche Design Flat Six P’6310 Automatic is sporting a robust and precise Swiss-made caliber and is offered in Porsche’s signature black-and-orange color scheme, which is usually reserved for the creme-de-la-creme editions of their sports cars. Although a bit overpriced, it is still a nice choice for any die-hard fan of the German automotive brand.
With its easy to read dial and impeccably finished surfaces, the new Porsche Design Flat Six P’6340 Automatic Chronograph sports an almost flawless design. Its only problem is that it takes only one quick glance to understand what kind of movement is beating inside its generously proportioned stainless steel case.