Forty years ago, back in 1972, a recently established brand Porsche Design of Austria has presented its first product: an analog chronograph wristwatch that had all its visible surfaces treated with black coating. Although offering nothing particularly new in terms of mechanics, the model nevertheless was the first in the world to offer an all-black (with only hands and hour markers covered in white) color scheme that offered unrivalled contrast and legibility and, inevitably, has soon become a hit among those interested in a ‘lifestyle’ timekeeper with a loud name on its dial. This new Porsche Design P’6510 Chronograph I Reissue (Ref. 6510.43.41.0272) automatic wrist watch pays homage to the famous timekeeper with only minor details changed here and there.
The first noticeable difference between the original and the reissue is, of course, the size. While the 1972 model was modest 38 millimeters in diameter, the new version comes in a much more impressive 44 millimeter body: still being a ‘lifestyle’ watch, the P’6510 delivers what an average buyer of a luxury timekeeper wants (hint: they want their expensive gadget to be noticed right from the start.)
The second difference became possible thanks to the technological breakthroughs of recent decades: it is now not simply painted (well, I assume that the original watch used the same process applied to blacked-out personal firearms of the time,) but is treated with more scratch-resistant black PVD coating. Although it would be really nice to see it sporting matt-black DLC treatment that is even more resistant to scratches, I understand that it would also be even more expensive than it is now.
There are also minor differences in dial layout with the sub-dials sporting slightly different chapter rings, different setting crown and new calendar wheels with two-letter abbreviations and different font face. The hour and minute hands were also slightly changed. Summing up the visual changes, I would say that the new watch looks better than the original (sorry, can’t reproduce the photos of the 1972 model for copyright reasons, but you can easily find them online at auction sites.) Even if it’s not especially more interesting, it certainly is more refined thanks to obvious technological advances in all fields related to watchmaking.
According to PD’s official press release, the watch is powered by a well-known ETA Valjoux 7750 column-wheel chronograph movement that offers you all the usual functionality: 12-hour chronograph, a small seconds indicator, a tachymeter scale one the bezel and, of course, the calendar that shows not only current date, but also current day of week.
In a nod to Porsche’s best-selling sports car, the Austrian-based brand is going to sell the watch as a limited edition model with a total production run restricted to just 911 pieces, so there is a good chance that it will soon become a rarity.
As for the price, the new Porsche Design P’6510 Chronograph I Reissue will sell for CHF 5700 and €4700, which roughly converts to $6200. Well, goods from Porsche Design have always been terribly overpriced.
Photos: Porsche Design
Porsche Design P’6510 Chronograph I Reissue (Ref. 6510.43.41.0272) watch specification
Price: €4700 / $6200 (MSRO)
Movement: Automatic, Caliber ETA Valjoux 7750, Swiss Made
Number of jewels: 25
Movement frequency: 28,800
Movement decoration: No data
Functions: Hours, minutes, seconds, chronograph, date, day of week
Power reserve: 48 hours
Case material: Stainless steel treated with black PVD
Bezel material: Matches case
Crown material: Matches case
Case shape: Round
Bezel shape: Round
Case size: 44.00 mm
Case height: 14.50 mm
Lug width: No data
Hour markers: White, luminous, applied
Water resistance: 100 meters
Strap: Micro-blasted steel bracelet with black PVD treatment, folding clasp
Crystal: Sapphire, antireflective
Case back: Screw-down, solid steel in black PVD coating