Mido, yet another child of Swatch Group’s quiverfull family, has finally updated its Commander line of sporty timekeepers. Called Mido Commander Datoday, the refreshed automatic watch features the same ETA 2836-2 ebauche that powered their Mido Multifort Bicolor 42 mm model that was presented back in 2011, but features a lot more interesting looks with lots of straight lines and an elegant, lugless design of its compact body (although it may make it quite difficult to find an after-market replacement strap or bracelet if need be).
Although its hands and facetted hour markers put the new watch dangerously close to the cool Chronoswiss Pacific model that was first unveiled in 2011, the Mido Commander Datoday still makes quite a strong impression.
Unlike many sporty timekeepers of the last five years that tried to appeal to your sub-consciousness with their oversized body and heavy bracelets, this particular watch comes in a very compact body only 40 millimeters in diameter. Thanks to its hair-thin, mirror-polished bezel, the dial opening still looks very large leaving enough space for the nicely shaped hour and minute hands, as well as for a day/date indicator at 3 o’clock.
The impression of elegance is slightly spoiled by lots of inscriptions on the dial. Perhaps, Mido’s designers tried to counterbalance the calendar aperture and the corporate logo, but I am still not sure whether the move was really successful.
Another nice feature about this timepiece is, of course, the setting crown that stays almost flush with the case’s side and reduces to zero risk of you hurting yourself inadvertently with the part.
The Swiss watchmaker plans to officially present the watch during Baselworld 2013 show, and I expect the new Commander’s pricing to be revealed sometime afterwards the event.
Mido Commander Datoday Automatic watch specification
Price: No data
Movement: Automatic, ETA 2836-2, Swiss Made
Number of jewels: 25 jewels
Movement frequency: 28,800 vph
Power reserve: 38 hours
Movement decoration: Geneva stripes
Functions: Hours, minutes, seconds, date, day of week
Case material: Stainless steel
Bezel material: Matches case
Crown material: Matches case
Case shape: Round
Bezel shape: Round
Case size: 40.00 mm
Case height: No data
Lug width: No data
Dial: Anthracite / Silver-toned / Black
Hour markers: Applied
Water resistance: 50 meters
Strap: Satin-finish stainless steel bracelet with steel folding clasp
Case back: Engraved