Mido, yet another child of Swatch Group’s quiverfull family, has finally updated its Commander line of sporty timekeepers. Called Mido Commander Datoday (ref. M014.430.11.061.00), the refreshed automatic watch features the same ETA 2836-2 ebauche that powered their Mido Multifort Bicolor 42 mm model that was presented back in 2011, but features a lot more interesting looks with lots of straight lines and an elegant, lugless design of its compact body (although it may make it quite difficult to find an after-market replacement strap or bracelet if need be).
Although its hands and facetted hour markers put the new watch dangerously close to the cool Chronoswiss Pacific model that was first unveiled in 2011, the Mido Commander Datoday still makes quite a strong impression.
Unlike many sporty timekeepers of the last five years that tried to appeal to your sub-consciousness with their oversized body and heavy bracelets, this particular watch comes in a very compact body only 40 millimeters in diameter. Combine this with its set of very short lugs and you get yourself a watch that will fit well even extremely narrow wrists making it a true “unisex” timekeeper.
Thanks to its hair-thin, mirror-polished bezel, the dial opening still looks very large leaving enough space for the nicely shaped hour and minute hands, as well as for a day/date indicator at 3 o’clock.
The impression of elegance is slightly spoiled by lots of inscriptions on the dial. Perhaps, Mido’s designers tried to counterbalance the calendar aperture and the corporate logo, but I am still not sure whether the move was really successful.
Another nice feature about this timepiece is, of course, the setting crown that stays almost flush with the case’s side and reduces to zero risk of you hurting yourself inadvertently with the part.
Perhaps, the only problem that I can see here is the aforementioned “lugless” design of the case: the way the bracelet is attached to the body may make finding a replacement part a real pain in the bottom department and you can basically forget about fitting your Commander with a NATO strap.
The Swiss watchmaker plans to officially present the watch during Baselworld 2013 show that will open in a matter of days now, and I expect the new Commander Datoday‘s pricing to be revealed sometime afterwards the event when the watchmaking brand is ready to start sending the timekeepers to authorized retailers near you*.
* UPDATE ON PRICE: The wristwatch was released with a recommended minimum retail price of $920. Although clearly not terribly affordable, it is in the same ballpark with other similarly specced (i.e. watches in medium-sized cases powered by high-grade ETA calibers offered on good stainless steel bracelets) items from other Swiss-based watchmakers. Of course, we at WorldWatchReview here expect online retailers to offer the gadget at an even lower price with “regular” discounts ranging between 25 and 30 percent of the MSRP, but that will probably even later in the year.
See also: Ball Trainmaster Eternity Automatic
Mido Commander Datoday Automatic (ref. M014.430.11.061.00) watch specification
Price: $920 (MSRP)
Movement: Automatic, Caliber ETA 2836-2, Swiss Made
Number of jewels: 25 jewels
Movement frequency: 28,800 vph
Power reserve: 38 hours
Movement decoration: Geneva stripes
Functions: Hours, minutes, seconds, date, day of week
Case material: Stainless steel
Bezel material: Matches case
Crown material: Matches case
Case shape: Round
Bezel shape: Round
Case size: 40.00 mm
Case height: No data
Lug width: No data
Dial: Anthracite / Silver-toned / Black
Hour markers: Applied
Water resistance: 50 meters
Strap: Satin-finish stainless steel bracelet with steel folding clasp
Case back: Engraved, solid