Casio G-Shock Go Green GR7900EW-7 Japanese

With its recycled paper packaging and the proprietary "Tough Solar" technology that allows the new Casio G-Shock Go Green GR7900EW-7 to work literally for years without the need to change its onboard battery, the electronic gadget looks like a nice choice for environmentally-conscious customers with a taste for an active lifestyle. Perhaps, the only thing that could probably scare them away is white rubberized plastic used for its outer case: it will get dirty in no time and will get only dirtier as the years are passing by.

Citizen Eco-Drive Satellite Wave limited edition Japanese

If you think that Atomic Timekeeping is cool, think again! Keeping your watch up to date with half a dozen of old-school broadcasting stations is as XXth-century as a gasoline-powered Corvette compared to Tesla Roadster. Fighting the inherent flaws of quartz mechanisms, which, like their older fully mechanical ancestors, can still be heavily affected by such external factors as temperature and sometimes even humidity, Citizen is going to start selling its beautiful limited edition Eco-Drive Satellite Wave (ref. CC0005-06E) that captures the day, date and time signals directly from GPS navigation satellites!

Casio G-Shock GDF100 with Altimeter Japanese

The 2011 Casio G-Shock GDF 100 comes equipped with a two-in-one front-facing pressure and temperature sensor. Although its exterior styling is light years away from something that is usually associated with a 'pilot's watch', it is (rather unsurprisingly, I would say) also way more usable for those who actually fly something more powerful than an office chair. People who prefer an active lifestyle will probably like one, too.

Grand Seiko 130th Anniversary Commemorative Limited Edition Japanese

Celebrating its 130th year in business, the Japanese jewelry and precision instruments-maker has presented its new Grand Seiko 130th Anniversary Limited Edition (refs. SBGW033, SBGW040, and SBGW039) collection, which is going to be available both in Europe and North America. Looking like it's having the legendary Patek Philippe Calatrava line of minimalistic dress watches in its fine crosshairs, the new Commemorative Edition makes a subtle, but very firm stress on the "Grand" part of Grand Seiko brand.

Casio G-Shock X Alife G5500AL-1 Japanese

The Japanese electronics giant and the NYC-based lifestyle brand have teamed together to introduce a co-branded Casio G-Shock X Alife G5500AL-1 model. With its styling reminiscent of the crazy 80s and a relatively low price, the new collaboration makes it tempting to grab for the credit card and make the purchase. Must. Resist. Now.

Seiko Ananta Spring Drive Moon Phase Japanese

During the Baselworld 2010 trade show, Seiko has introduced one of the most brilliant members of the Ananta series: the Ananta Spring Drive Moon Phase (ref. SNR023). Although coming with virtually no decoration that we usually expect from a European brand, the new timepiece looks as refined as a ceremonial Tachi sword.

Citizen Alterna Pilot Eco-Drive (ref. VO10-6832T) Japanese

Thinking about yet another B-Uhr homage? The 2010 Citizen Alterna Pilot Eco-Drive is an inexpensive pilot's watch that sports a refreshingly cool dial layout and a high-grade Japanese Eco-Drive Cal. 8637 quartz movement. What's so cool about it? Well, its medium-sized stainless steel body, which is attached to the wrist with a black NATO strap, is treated with 'tactical' black PVD coating.

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