Selling at a recommended street price of just $38.72983352, the new tongue-in-cheek Fortis IQ Art Edition LE automatic watch was designed by an architect and a business tycoon Rolf Sachs, the man standing behind the Fortis B-42 one-handed time keeping instrument and lots of other pieces of art.
Available both in 18-karat white gold (ref. 26100BC.OO.D002CR.01) and an even dressier pink gold (ref. 26100OR.OO.D088CR.01) case, the new Audemars Piguet Jules Audemars Chronograph is equipped with an in-house AP 3124/3841 automatic caliber and features that easily recognizable, deceptively 'understated' design, which is both contemporary and classic.
Ulysse Nardin, the Swiss watchmaking brand that gained its reputation thanks to the impeccable quality of its marine chronometers, has once again updated its unique Sonata alarm automatic wrist watch.
Crafted from high-grade titanium alloy, the new Archimede Pilot T tries to solve the usual problem of an oversized timekeeper: excessive weight that sometimes makes wearing a "sporty" wristwatch an ordeal if it spends on your wrist more than the usual ten or twelve hours. Tipping the scales at just 65 grams (approximately 11 grams or about 17 percent less than its stainless steel sibling from the same collection,) this laconic "pilot" seems to be a lot more comfortable to wear while not putting an unbearable burden on your wallet.
Celebrating the 5th anniversary of their landmark Papillon watch, which in its own turn itself celebrated the 10th anniversary of the Daniel Roth brand, the Swiss watch makers have recently presented their new take on the famous and much adored timepiece. Presenting it in a fresh color scheme, the brand has also equipped the device with a new movement made by one of the most revered manufacturers in the country, which is famous for its high-precision mechanisms. Featuring the same Ellipsocurvex case and a pair of patented lozenge-shaped pivoting-head retrograde minute hands, the new Daniel Roth Papillon Chronograph (ref. 319.Z.60.394.CM.BD) watch is now powered by a mechanical self-winding Frederic Piguet column-wheel chronograph caliber.
CX Swiss Military Watch -a brand that some people mistake with Victorinox Swiss Army, but is not- has recently revealed its new Argonaut 1000 TQ diving watch. Combining a bold, testosterone-dripping exterior with an impressive water resistance rating, it is a bit too expensive for a watch powered by a rather average quartz movement (you will have to go for the Argonaut 1000 COSC if you want an automatic ETA 7750-based caliber, but that one is even more expensive.) Still, I have an impression that the watch will be not particularly hard to sell since it literally (well, actually it is 'figuratively') screams quality and sturdiness, and what else do you need from a professional-grade diving timekeeper?
Unveiled last march right before the Baselworld 2008 world fair, the Xemex XE 5000 Ivory chronograph looks both trendy and refined in a modern, Web 2.0 way. I guess, guys from the legendary Porsche Design studio would be proud to make one, too.
The former Swiss watchmaking brand Zodiac, which is currently owned by the American-based Fossil, has revealed another timepiece of dubious concept. The new Zodiac ZMX 03 chronograph delivers a puzzling combination of a deliberately oversized body with deceptively rugged look, which is not supported by neither increased water resistance, nor extra shock or magnetic protection. Also, for a fashion gadget powered by a mundane, throwaway-type quartz mechanism, the price tag that it wears seem unreasonably, even ridiculously high.
The self-winding Porsche Design Worldtimer P'6750 (ref. P67126.96.36.1990) was first introduced in April 2007 during the annual show in Basel, Switzerland as a black PVD coated titanium timepiece. Now, it is finally available in a much more impressive (also, more expensive) 18-karat rose gold case.
The new Archimede Pilot H automatic pilot's watch features an anonymous black and white dial and is equipped with an inexpensive, but extremely reliable and fairly accurate ETA 2824 automatic movement.