Once a maker of all sorts of “homages”, Christopher Ward puts a lot of effort into becoming a serious brand. This new, dressy Chr. Ward C9 Moonphase is a step in the right direction for the relatively young watchmaker.
Overall Impression
Taking a perfectly stock ETA mechanism and expanding its functionality may sound like a simple task, but it is not that simple for an average independent brand. Or, at least, anecdotal evidence clearly shows us that an overwhelming majority of independents (and majors alike) prefer to simply buy an add-on module to streamline the process of making a new watch.
However, this sort of approach -while absolutely legitimate both in terms of cost-cutting and profit-maximizing- is not as popular among picky customers as, say, even ten years ago. When a watch is priced well above $1500 USD, a customer wants to have something more exclusive than a mass-produced movement with a mass-produced expansion module. With its new C9 Moonphase, Christopher Ward gives us just that: a well-designed, pleasant to look at product that has the original Swiss made mechanism modified by Johannes Jahnke himself: the guy who brought you the gorgeous C9 Jumping Hour Mk. III.
Case & Strap
Being just 40 millimeters in diameter, the C9 Moonphase is not large -at least, by today’s standards for dressier timekeepers. It is the base ETA 2836-2 caliber that is a bit too small making the watch look somewhat oversized when you look at it from the back. The extra-thick rim of the transparent case-back cover, too, takes a part of the blame here: like a well-designed sports car’s body, it probably needed a “power” line circling around it to make the rim look as thin as the front bezel.
Still, you don’t show your timekeeper’s back too often, so this is not really a problem, just a minor annoyance.
In other regards, the case looks great with its curved lugs allowing for a perfect fit for most wrist types and the oversized crown giving you that extra grip when it is time to correct, um, time. As usual, I can’t help but praise Chr. Ward’s designer for choosing a relatively short crown that allows for a more comfortable fit for those who prefer to wear their watches on loosely set straps or bracelets with the watch hanging lower on their wrists.
Both the straps and a bracelet look nice with the former sporting an impressive deep blue color with a nice hint of purple in it (it only comes with a model with a blue ‘Midnight Silver’ dial) while the latter featuring a nice set of satin-finished solid links. However, you should take into account that the alligator-style pattern on this Italian leather is not real. Well, for this price range, this is really not a problem.
Mechanism
As I have already mentioned, the Caliber JJ04 is based on the good old ETA 2836-2 that differs from the ubiquitous ETA 2824 only with its ‘native’ day/date function.
As far as I understood, the “day” part of the equation was sacrificed here in order to give you this oversized moon display that possibly brought your attention to this watch. Mr. Johannes Jahnke had to replace a couple of gears in the day module in order to make the moon phase complication work. In fact, he did such a good job that, without increasing costs too much, he managed to create a moon phase indicator that only needs to be corrected just once in 128 years. Even you plan to live that much longer, this doesn’t look like a hassle to me.
Dial
Of course, the dial of this new C9 Moonphase is the main attractor here. While not something “revolutionary” in terms of the moon-phase display design, it still offers a nice take on the idea with its stamped three-dimensional moon disk and the way the central part of the dial is finished with a “tidal” guilloche pattern.
To my taste, to make the dial feel perfect, the British brand only needed to equip it with more expensive-looking hands (these ones look a bit too plain to me.) In their defense, they probably wanted to keep that aura of deliberate simplicity about it that was set so nicely by the aforementioned C9 Jumping Hour MKIII one-hander released earlier this year.
The fact that the hands of this night-themed watch lack even a single drop of lume on them may, too, put off some people, but this is a dress watch, after all, it was not designed to be used by a special ops operator on a mission.
Pricing & Availability
The British brand has already placed this model for pre-order on their website with the first shipment scheduled for mid-November 2015. The initial price of £1295 (£1080 for non-EU countries) will probably scare off a good number of people, but I am fairly sure that in a while it will be eligible for all kinds of discounts, so the price will probably be corrected in a more acceptable way.
See also: Chr.Ward C900 Worldtimer GMT
WWR verdict
Originality 3.5/5
Build quality: 5/5
Usability: 4/5
Legibility: 4/5
Value for money: 4/5
Photos: Chr. Ward
Chr. Ward C9 Moonphase specification
Price: £1295 (£1080 for non-EU countries)
Movement: Automatic, Caliber JJ04 (base ETA 2836-2, modified in-house by Johannes Jahnke), Swiss Made
Number of jewels: 25
Movement frequency: 28,800 vph
Power reserve: 38 hours
Movement decoration: Branded oscillating weight with vertical Geneva stripes pattern
Functions: Hours, minutes, seconds, date, big moon phase
Case: Stainless steel
Shape: Round
Size: 40.00 mm
Case height: 13.30 mm
Lug width: 20.00 mm
Dial: Midnight Silver / White-Midnight-Gold
Numerals: Roman, raised
Hour markers: Nickel-plated
Hands: Nickel-plated
Water resistance: 50 meters
Strap: Embossed alligator pattern Italian leather strap with Bader Deployment Clasp
Crystal: Sapphire, anti-reflective coating (AR08)
Back: Transparent, screw-down